diagram overview

Are you maximizing the revenue potential from your existing customers?

Very often online retailers are so focused on gaining new customers that they fail to maximize the revenue potential from their existing customers.

Is this a mistake on their part?

Yes, and a big one. Research shows that:

  • The cost of acquiring a new customer is 6-7 times greater than getting repeat sales from an existing customer.

  • The probability of selling to an existing customer is 60 - 70%. The probability of selling to a new prospect is 5-20% (Marketing Metrics)

  • A 5% increase in returning sales can increase profits by 5 - 95% (Bain & Company)

So, why do small retailers end up neglecting their existing customers?

Maximizing revenue potential from existing customers requires expertise, time, resources, and ongoing attention. Unlike large retailers, small online stores usually don’t have the time, expertise or resources to manage their marketing activities towards existing customers. In fact, a recent research shows that only 2.5% of all emails are triggered or automated based on customer actions and preferences.

Automation of e-commerce remarketing activities towards existing customers

Remarkety helps retailers maximize revenue potential from existing customers by automating marketing activities based on the customers’ purchase history and best practices from thousands of other retailers.

  • You don’t need time, because it is completely automatic.

  • You don’t need to be an expert, because remarkety leverages best practices and the shared experience of thousands of other retailers.

Is this effective? Will customers really respond to this?

Yes they will.

According to research

  • Triggered emails, which are messages that are sent upon user-triggered actions, saw an average CTR of 10.4%, more than double the general CTR for Q1 2012.

  • Marketers who take advantage of automation - which includes everything from cart abandonment programs to birthday emails - have seen conversion rates as high as 50%.

Ready to get started with your first campaign?


Discover what Remarkety can do for your business

TestimonialsSuccess Stories

Ecommerce Remarketing

"Our engagement with our customers greatly improved and has resulted in significant additional revenue for our business."

Mark van den Ing, CEO.

Email Remarketing

"We have seen a decrease in abandoned carts and an increase of $450 a week on average. Sometimes we have great weeks with $1400 in recovering abandoned carts"

Mike Jennings. BestWhip

Marketing automation

"Its supremely easy to use, integrates out of the box with multiple e-commerce systems & brings plenty of value to my business. You start seeing results very fast too."

Parth Lawate. Techjoomla

Data driven marketing

"We have gained back dormant customers, connected deeply to our existing customers and won new loyal customers through the Remarkety campaigns."

Ludo Timmermans. Janty


How to Get Started

Connecting your online store to Remarkety is extremely easy. In just a few minutes you can begin increasing your sales.

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