All Posts By

Alon Men

How to maximize the effectiveness of email remarketing with coupons

By | Email Marketing, How To Guides

Discounts and coupons are used to increase repeat sales and get customers back into the store. But just sending coupons to all your customers can be less effective and can even yield negative results. In order to maximize the effectiveness, you need to send it to the right customer at the right time.

to coupon

For example, you can send a coupon to customers who have not purchased during the past 90 days, offering an incentive to come back. This marketing tactic, called email remarketing, is used by eCommerce retailers to leverage their existing relationships with customers in order to increase repeat sales.  Read More

5 Halloween 2016 Email Marketing Ideas and Tips

By | Email Marketing, How To Guides
The 2016 holiday season is just around the corner and Halloween marks off as the starting point of the e-Commerce Q4 holiday shopping season. Although Halloween is not a traditional gift holiday like Christmas and Thanksgiving, the annual Halloween expenditure in the United States in 2015 was around 7 Billion Dollars.

Halloween 2016 email marketing examples

Here is a break down of the most popular items sold during Halloween:

Costumes – $2.53 Billion
Candy – $2.14 Billion
Decorations – $1.88 Billion
Greeting Cards – $0.33 Billion

But Halloween is not just a holiday for retailers selling the above items. As any retailer knows, ANY holiday is always a good excuse to re-engage with customers. This re-engagement means additional sales that would not have otherwise occurred. So with just a few simple steps, you can leverage Halloween to increase your revenue. Here are some tips on how to do it effectively. Read More

Browse Abandonment Best Practices

By | Email Marketing, Uncategorized

A few months ago we have added the possibility to create Browse Abandonment campaigns and we are already seeing some exciting results.

browse abandonment emails

Over 30% of our customers have used this feature and a large percentage were able to convert browsers into shoppers. We made it super easy to send browse abandonment emails shortly after a customer leaves the website. Based on the aggregated data from clients, we have put together some tips and best practices for creating effective browse abandonment email campaigns. Read More

6 mistakes stores make when emailing inactive customers

By | Email Marketing

Your store has a wealth of data on your shoppers. You know what they like, how often they’re buying, and when they placed their last order. If you’re not using this information to target your shoppers, than what’s the point of tracking it at all?
Cute cat in a hat
Enter the inactive customer email. Sending wake up emails to inactive customers is one of the easiest way to reduce churn, increase revenue, and profitability. These types of emails are also known as re-activation, re-engagement or win back emails.

The whole point of emailing inactive customers is to get them to visit your website and buy again. However, in order for you store to do it right, you should avoid these six mistakes. Read More

5 ways to use “Thank you” emails to increase your sales

By | Email Marketing, How To Guides

One of the most successful email remarketing tactics is sending thank you emails following a purchase. These emails are usually sent with a day or two after the order was completed to thank the customer for the business and to make sure that the experience was satisfactory.

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Aside from thanking the customer and providing this basic information, retailers can use these emails as email remarketing opportunities to get these customers back to their stores, increase repeat sales, promote certain products, and more.  Read More

Don’t treat all your customers the same – how to provide preferential treatment to top customers

By | Email Marketing, How To Guides

Ecommerce merchants try their best to offer the best shopping experience to all their customers. After all, getting them to register or purchase a product may have cost them a significant amount of money. So, they want to make sure each and every customer receives the best treatment and is incentivized to purchase more.

2e1ax_rt_chapelco_entry_Remarkety-prefered-clients

However, not all customers are the same. Some will make small purchases for a variety of reasons – maybe because they have limited budgets, they are afraid to make large purchases on the web, or they just don’t need more things to buy. While there are other customers that make big purchases or a lot of small ones (which accumulate to a large amount). Do you think both types of customers should be treated in the same manner? Read More

Wait! don’t say goodbye to your inactive customers – one in every ten customers will come back

By | Email Marketing, How To Guides

What if I told you that one in every ten customers that you were sure that were lost will come back and make another purchase if you simply send them an email? Well, that’s the statistics we found in our data of over one thousands eCommerce stores and millions of shoppers.

inactive customer data

As you can see, merchants who have launched “inactive customers” campaigns were able to bring back almost 10% of customers that have not purchased for a very long time (more than 60 days). Read More

How the Remarkety recommendation engine works

By | Email Marketing

Remarkety is more than just an eCommerce email marketing automation platform. We have tools built into the platform that make it like having a consultant at your side.  For example, we constantly analyze your data and suggest what to do next. We call it Remarkety’s email marketing recommendation engine.

email_marketing_engine

New customers are usually curious how the recommendation engine actually works so here’s an in-depth perspective of our recommendation engine. Basically the recommendation engine has two purposes – to suggest new campaign types and to optimize existing campaigns.

 New campaign suggestions

By analyzing your data, the recommendation engine tries to find opportunities that are relevant to your online store. For example, if you are a relatively new store the engine will recognize that your data is not suitable for an “inactive customers” campaign, and will not suggest such campaign. But if you already have many inactive customers in your data, the engine may suggest launching a new “inactive customers” campaign, based a prioritization algorithm that considers the likelihood of success based on statistics gathered from thousands of other stores. Read More

Automated and Personalized Product Recommendations in Email

By | Email Marketing, News

Great news folks! We have added a new feature which enables stores to make automated and personalized product recommendations by email.

It gets better. Because these product recommendations can be added into any email campaign.

You can now add a “other customers who have purchased this product have also purchased” section to any email that you send. These products are shown with images, descriptions and prices. The feature can be used to present cross-sell and up-sell opportunities according to customer purchase history data. Read More