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Ariella Brown

communicate with customers via crisis coronavirus

The right tone for communicating with customers during a crisis

By | eCommerce Trends, Email Marketing
communicate with customers via crisis coronavirus

The situation created by the coronavirus is not like any we’ve seen before. We’re all dealing with a time of great uncertainty, anxiety, and the stress that ensues from loss of comfortingly familiar outlets and routines.

While quarantines and enforced social distancing practices are closing down retail establishments, there is an inevitable uptick in eCommerce activity. The situation does create a unique window of opportunity for connecting with customers, but it can backfire if you go about it wrong. Read More