All Posts By

Ariella Brown

7 ideas for how to improve your marketing automation strategy – Coronavirus times

By | eCommerce Trends, Email Marketing
7 ways to improve your marketing automation strategy


When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to
crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now.  Read More

communicate with customers via crisis coronavirus

The Right Tone For Communicating With Customers During a Crisis

By | eCommerce Trends, Email Marketing
communicate with customers via crisis coronavirus

The situation created by the coronavirus is not like any we’ve seen before. We’re all dealing with a time of great uncertainty, anxiety, and the stress that ensues from loss of comfortingly familiar outlets and routines.

While quarantines and enforced social distancing practices are closing down retail establishments, there is an inevitable uptick in eCommerce activity. The situation does create a unique window of opportunity for connecting with customers, but it can backfire if you go about it wrong. Read More