While certain Halloween events and parties will have to be canceled due to the new normal for coronavirus, some see a reason to anticipate the highest sales ever. Awareness of what people will be doing to celebrate can increase sales for eCommerce. “2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing,” declares an Insight to Action report. Now is the time for eCommerce shops to capitalize on this year’s Halloween trends.
Birthdays are a gift for marketing emails! Aren’t you pleased when someone wishes you a happy birthday? It sparks a feeling of being appreciated, especially if the wish comes with no prompting or reminding for you. What holds true for the connection with relatives, coworkers, and friends also applies to brands. And we feel even more appreciated when the birthday wishes accompany some kind of gift.
67% of consumers have made a purchase they weren’t originally planning to make solely based on finding a coupon or discount!
Science proves that coupons are not only effective at converting customers but at making them feel good and more connected to your brand. That means the investment in a discount can deliver long term as well as short term returns on the investment. Want to turn subscribers into customers, win back inactive customers, recover abandoned carts, or incentivize repeat sales?
Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
Preparing for the new holiday normal
Planning for the holidays in 2019 was pretty straight forward with predictable patterns to follow when setting the marketing calendar. But this year is different, and we don’t know if what we consider business as usual will return in time for the holiday.
Got device hopping shoppers? The average consumer owns a smartphone, desktop, tablet, plus work devices that they can and will shop from. Customers who fill their carts on one device often end up buying on another. But if the cart is not recoverable across devices, odds are good they’ll abandon it. That’s why Remarkety introduced its game-changing Cross-Device Cart Recovery.
When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now. Read More
To help marketers find their way, we’d like to share a short interview with Joel Presman, GM and co-founder of Remarkety, who — like most of us — has had to adapt to working from home. Read More