This article is about best practices for building the ultimate email list for eCommerce. The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.
In our totally free Ultimate Guide on Abandoned Cart Emails, you’ll see 30 examples of abandoned cart emails sent by the biggest eCommerce brands and learn how to increase conversion on your own cart recovery emails. We did this by abandoning more carts than anyone in history and then by looking at how millions of shoppers engage with abandoned cart emails sent by shops using Remarkety for their automated email campaigns.
You’ve been crazy busy, haven’t you? We get it – between Black Friday, Cyber Week and pretty much the entire month of December, you’re slammed.There’s a bright spot to all of this. You’re making sales. Lots of sales. Read More
How many times have you sent an email and never heard back from a customer or prospect? Probably a lot.
This is happening because you might not know when to send automated email follow ups at the best time.
Don’t worry. We figured it out for you.
Have you ever wondered what time someone in the UK checks their email or what types of products the Chinese love buying online?
What about where the most global eCommerce sales actually come from? We did. And then we made an infographic about it.
Remarkety store owners and their agencies are located across the world, in some of the biggest markets with global eCommerce sales.
And what we love about the world – besides the livable atmosphere, gravity, water supply, etc. – is the subtle differences from market-to-market. Read More
There are few things Americans enjoy more than barbecues, holiday weekends, parades and barbecuing after parades on holiday weekends. One of those things is buying stuff.With Labor Day Weekend coming up (Friday, September 4th – Monday, September 7th), it’s definitely time to start thinking about your email marketing plan.
Why? Because Labor Day Weekend is a really, really popular weekend for people spending money. Read More
You’re an email marketer, an eCommerce store owner, a marketing manager or an eCommerce web developer looking to learn how to use email to increase orders.You’re probably already sending newsletters and maybe even sending abandoned cart emails, but are you sending reward emails? Read More
We just finished a comprehensive study on the best days and times to email customers based on purchase rate. In other words, we looked at the online shopping trends of hundreds of thousands of shoppers to determine the best time your eCommerce shop should be communicating with customers.
Now, you might be thinking,there are already hundreds of articles about the best days and times to email customers. And these studies present you with the exact days and times for sending successful email campaigns.
There’s a problem with these studies. Read More
The holiday Season is winding down, and you probably have some fatigue. You also may have noticed that your email inboxes over the last few weeks filled with messages from online stores claiming to offer everything from coupons for 50 percent off, to free overnight shipping.
In fact, the number of emails sent by Remarkety store owners to their own customers in 2014 rose an almost whopping 80 percent during this time period compared to the rest of the year. It seems like Cyber Monday has extended itself to an entire month. Read More
Starting an ecommerce business is tough, but running a successful, long-lasting one is even tougher. The marketplace is flooded, both with small competitors and also the big dogs (Amazon, Ali Baba, Ebay, etc) who have the resources and money to spend on marketing, customer acquisition and website testing on a daily basis.
This can make it feel impossible for a small business to compete. In this short article I will talk about what separates the winners from the “less successful” online businesses and what you should do to in order to be on the winning side. Read More