To help marketers find their way, we’d like to share a short interview with Joel Presman, GM and co-founder of Remarkety, who — like most of us — has had to adapt to working from home. Read More
The situation created by the coronavirus is not like any we’ve seen before. We’re all dealing with a time of great uncertainty, anxiety, and the stress that ensues from loss of comfortingly familiar outlets and routines.
While quarantines and enforced social distancing practices are closing down retail establishments, there is an inevitable uptick in eCommerce activity. The situation does create a unique window of opportunity for connecting with customers, but it can backfire if you go about it wrong. Read More
Marketing brings in customers in a kind of inverted pyramid. A large number will be attracted to your site. A smaller number will click through pages. A smaller number than that will actually select items. But only a small percentage of your site visitors — down to single digits in most cases — will convert through to purchase. Read More
In this post you’ll learn about why most retailers are doing email wrong and leaving money on the table. You’ll also learn advanced strategies for both capturing new subscribers and following up with them after their first purchase. Email is the ROI gift that keeps on giving.
On March 22, 2019 Mailchimp asked Shopify to remove the Mailchimp app from their marketplace. The app will be active through May 12, when the data sharing provisions of Shopify’s new terms take effect.
This announcement came as a big surprise to many Shopify stores using Mailchimp. However, Remarkety is here to help ;-)
Switching from Mailchimp to Remarkety is simple and easy. It takes less than 2 minutes to install the Remarkety app directly from the Shopify App Store and start creating effective email campaigns. Unlike Mailchimp, our platform was designed from ground up for eCommerce businesses. Thus, you will find it more powerful and more suitable for your business needs. Read More
It’s time to shop ya’ll. Christmas and New Years is peak time to reach out to your customers by email. Several factors affect the performance of your email campaigns. Here’s a quick recap of everything that matters.
This article is about best practices for building the ultimate email list for eCommerce. The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.
If you’re not A/B testing your emails to customers, one might assume you’re simply not interested in maximizing sales or reaping the full capabilities of email marketing.
Ecommerce retailers are doing themselves a disservice by not testing elements of email communications. Data driven email marketing campaigns consistently rank higher in open and click through rates, as well as outperform in sales and revenue. Remarkety allows you to perform A/B tests on all of your outbound emails to customers to help perfect your message, drives sales, and renew interest from the market.
As the biggest nopCommerce conference event is approaching, the excitement is building up.
Whether you are already a successful developer or still tinkering with the platform to see what is possible, this conference event can give you a major leg-up in making connections and building your business.
The best two days of the year for all nopCommerce developers are less than three months away. A nopCommerce community has officially surpassed 220,000 users – so it is not a surprise that experience for attendees at nopCommerce Days has gotten better year after year.
This year we are taking the developer experience to the next level. Here is a sneak peak of what to expect at nopCommerce Days 2018: Read More
Ecommerce retailers and marketers account for more than half of the emails that fill consumer inboxes. While driving sales is the end-goal, just getting customers to open an email can be a challenge.
To increase profitability, boost brand loyalty, and grow your customer-base from email marketing, Remarkety has assembled a few suggestions that have proven to be successful for ecommerce email communications to consumers. Read More
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