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eCommerce Trends

How to Refresh Your eCommerce Marketing and Grow Your Business This Spring

By | eCommerce Trends, Email Marketing, SMS Marketing

Spring marketing automation

With the deafening buzz around the holiday season, it can sometimes be hard to remember that there are three other seasons. While the Black Friday and Christmas rush can be big money-makers, the others deserve some recognition too. The NRF estimates that Americans will spend $21.6B on Easter-related purchases like gifts, candy, greeting cards, and decor. So with spring just about upon us, how can you reinvigorate your marketing strategy and refresh your offerings? Here are some ideas to get you started: Read More

March for Women: eCommerce Marketing Ideas for International Women’s Day

By | eCommerce Trends, Email Marketing, SMS Marketing
WID ecommerce marketing

International Women’s Day is celebrated around the world on March 8. The foundational event for the day was a 1908 march in New York to raise awareness for demands for better working conditions and voting rights for women. Many brands make a point of addressing International Women’s Day to celebrate the accomplishments of women in general or the women at the company in particular. There are many ways to effectively engage and convert customers when evoking the celebration of women in March.

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How to tap into the $100 billion pet industry market 

By | eCommerce Trends, Email Marketing, SMS Marketing

February 20th is the day designated to recognize our closest companions that offer unconditional love and loyalty. It’s National Love Your Pet Day.

That means February is a great time to use pet-themed eCommerce marketing. This year it’s even more important, as the number of pet adopters has soared over the past year, and they are increasingly ordering what they need online. Read More

President Day Sale

Why Presidents’ Day is worth celebrating for eCommerce

By | eCommerce Trends, Email Marketing, SMS Marketing

President day sale Presidents’ Day is a federal holiday that evolved from the annual celebration of Washington’s birthday on February 22. As Americans prefer their holidays on Mondays to extend the weekend, the designated day that has grown to include all presidents is on the third Monday in February.

It always is a day off for a large percentage of the American population. All schools and banks are closed, so a lot of people have extra time to shop on that extended weekend break. Read More