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Email Marketing

7 A/B Email Tests for Ecommerce Retailers that Grow Sales

By | eCommerce Trends, Email Marketing, How To Guides | No Comments

If you’re not A/B testing your emails to customers, one might assume you’re simply not interested in maximizing sales or reaping the full capabilities of email marketing.

Drive Results With Email A/B Testing

Ecommerce retailers are doing themselves a disservice by not testing elements of email communications. Data driven email marketing campaigns consistently rank higher in open and click through rates, as well as outperform in sales and revenue. Remarkety allows you to perform A/B tests on all of your outbound emails to customers to help perfect your message, drives sales, and renew interest from the market.

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nopCommerce Days 2018

By | eCommerce Trends, Email Marketing, News, Press | No Comments

As the biggest nopCommerce conference event is approaching, the excitement is building up.

nopcommerce days 2018 for developers

Whether you are already a successful developer or still tinkering with the platform to see what is possible, this conference event can give you a major leg-up in making connections and building your business.

The best two days of the year for all nopCommerce developers are less than three months away. A nopCommerce community has officially surpassed 220,000 users – so it is not a surprise that experience for attendees at nopCommerce Days has gotten better year after year.

This year we are taking the developer experience to the next level. Here is a sneak peak of what to expect at nopCommerce Days 2018: Read More

6 Must-Haves for Profitable eCommerce Email Campaigns

By | eCommerce Trends, Email Marketing | No Comments

Ecommerce retailers and marketers account for more than half of the emails that fill consumer inboxes. While driving sales is the end-goal, just getting customers to open an email can be a challenge.

6 Must-Haves for Profitable eCommerce Email Campaigns

To increase profitability, boost brand loyalty, and grow your customer-base from email marketing, Remarkety has assembled a few suggestions that have proven to be successful for ecommerce email communications to consumers. Read More

How to Recover Browse Abandonment with Emails

By | Email Marketing, News | No Comments

You’re probably already recovering abandoned carts and now with Remarkety, you can recover abandoned browsers (browse abandonment). That means, you can turn 95% of your window shoppers into buyers and increase revenue through highly targeted email messages.

Browse Abandonment Emails for Ecommerce

This is a critical component of any eCommerce website. Browse abandonment campaigns help to drive more sales and communicate with shoppers when they start their top funnel customer journey. Read More

3 Tips to Help You Improve Your eCommerce Email Marketing Strategy

By | eCommerce Trends, Email Marketing | No Comments

Regardless of what type of eCommerce business you might be involved with, email marketing strategy WILL play a crucial role in your profit margin. Whether you sell products to millennials or baby boomers, there will always be a need to reach out to your existing and potential new customers in an efficient way to convince them to buy what you have and to remain engaged with your brand.

Want to learn how to utilize your data to build the ultimate email strategy? Then read on…

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70 Essential Email Marketing Terms – The Ultimate Guide

By | Email Marketing | No Comments

Do you know your APIs’ from your Customer Life Time Value?  Confused by Click Rates?  I’ve got good news, you’re not alone. Email marketing with its trendy terminology has been dazzling and confusing Business owners, for decades.

To help combat terminology uncertainties, Remarkety has created a comprehensive list of Email Marketing terms, catered to the eCommerce business user. The glossary is multi-functional and serves to build your marketing knowledge and drive your business to the next level.

Are you ready to expand your vocational vocabulary and prove that you are a marketing wizard? Read on…

70-essential-email-marketing-terms

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Remarkety VS MailChimp – Differences and similarities

By | Email Marketing | No Comments

MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MC and Remarkety are both marketing services, their capabilities are very different.

Remarkety Mailchimp ComparisonRemarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters and manage mailing lists. Both are important marketing techniques for small and medium businesses, but each serve different purposes. Read More

Product Recommendations – The Key to Cross-Sales and Up-Sales

By | Email Marketing, How To Guides | No Comments

eCommerce consumers come and go, its just the nature of the business, or is it? With eCommerce tools such as Remarkety, you can now hold on to your consumers for longer with enticing automated and personalized emails.

The key to your success? Dynamic product recommendations. Want to learn how you can increase your customer lifetime value in just one simple step? Then read on…


product recommendations

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eCommerce Email Marketing Abandoned Cart

Do you know why your shoppers abandon their carts?

By | Email Marketing | No Comments

The abandoned cart email is one issue that is still painful for all eCommerce marketers, large and small. The problem is simple, you already have a shopper on your website, they are interested in a specific product (high purchase intent) which they add to the shopping cart and then – Poof! They disappear without making a purchase.

 

eCommerce Email Marketing Abandoned Cart

Sounds familiar right? Any online marketer knows that the Customer Acquisition Cost (CAC) is one of the metrics that determines your company’s fate. The second most important metric that actually balances the CAC is the Customer Lifetime Value (CLTV). Since your goal is to keep a positive ROI, you must do everything in your power to track these potential shoppers and get them back. In order to maximize results and optimize conversion rates, you need to first understand why these potential shoppers abandoned their cart. Let’s analyze it and learn more.

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