Its official, we ranked as a Q4 2018 Marketing Automation Category Leader on GetApp, a Gartner company
Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks. Read More
Remarkety is pleased to announce a strategic relationship with Oracle Dyn
The companies will collaborate to deliver a unique offering and functionality focused on eCommerce Email Marketing automation and high deliverability. A deep technological integration between the products will provide merchants with a complete 360 email marketing suite, which is both effective and affordable. One of the first capabilities in joint development is the ability to send highly segmented and automated emails based on shopping behavior and at the same time to increase deliverability and domain reputation. Read More
This article is about best practices for building the ultimate email list for eCommerce. The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.
If you’re not A/B testing your emails to customers, one might assume you’re simply not interested in maximizing sales or reaping the full capabilities of email marketing.
Ecommerce retailers are doing themselves a disservice by not testing elements of email communications. Data driven email marketing campaigns consistently rank higher in open and click through rates, as well as outperform in sales and revenue. Remarkety allows you to perform A/B tests on all of your outbound emails to customers to help perfect your message, drives sales, and renew interest from the market.
As the biggest nopCommerce conference event is approaching, the excitement is building up.
Whether you are already a successful developer or still tinkering with the platform to see what is possible, this conference event can give you a major leg-up in making connections and building your business.
The best two days of the year for all nopCommerce developers are less than three months away. A nopCommerce community has officially surpassed 220,000 users – so it is not a surprise that experience for attendees at nopCommerce Days has gotten better year after year.
Ecommerce retailers and marketers account for more than half of the emails that fill consumer inboxes. While driving sales is the end-goal, just getting customers to open an email can be a challenge.
To increase profitability, boost brand loyalty, and grow your customer-base from email marketing, Remarkety has assembled a few suggestions that have proven to be successful for ecommerce email communications to consumers. Read More
It’s all about getting new customers, right? Wrong!
We’re not telling you that you shouldn’t expand your buyer base, we’re just reminding you that there’s a whole population of consumers that you may be forgetting about. And it’s time to show your former customer base some love with the “win-back” campaign.
You’re probably already recovering abandoned carts and now with Remarkety, you can recover abandoned browsers (browse abandonment). That means, you can turn 95% of your window shoppers into buyers and increase revenue through highly targeted email messages.
This is a critical component of any eCommerce website. Browse abandonment campaigns help to drive more sales and communicate with shoppers when they start their top funnel customer journey. Read More
Regardless of what type of eCommerce business you might be involved with, email marketing strategy WILL play a crucial role in your profit margin. Whether you sell products to millennials or baby boomers, there will always be a need to reach out to your existing and potential new customers in an efficient way to convince them to buy what you have and to remain engaged with your brand.
Want to learn how to utilize your data to build the ultimate email strategy? Then read on…