Category

Product

Spice up your email marketing with Yotpo’s Product Reviews

By | How To Guides, News, Product | No Comments

Yotpo is an awesome User-generated Content platform that allows you to collect, curate and monetize reviews, photos, and Q&A. By contacting only verified buyers, Yotpo has established a reputation for authentic and beautiful user reviews which merchants can use to increase conversions on their website and more effectively promote products on social media. Just read up on some of their success stories if you haven’t done so yet :)

Wouldn’t it be great, though, if you could use that magical conversion power of “social proof” in your emails as well? Sure, you could copy-paste reviews into a newsletter, but how amazing would it be to have the best current reviews attached to product recommendations, abandoned cart emails and so on? Pretty amazing, we thought. So we worked together with the Yotpo team and are very pleased and excited to roll out our brand new Yotpo-Remarkety integration! Read More

Announcing: Improved suppression management

By | How To Guides, News, Product | No Comments

We are excited to share some awesome improvements we’ve made to the way that email suppressions are handled and shown within the Remarkety app. The important question of whether a contact will actually be sent emails depends on several factors:

  • The contact’s marketing preferences
  • Whether they unsubscribed or not
  • Whether they marked your emails as spam
  • Whether their email address has bounced
  • Whether their domain is valid

Read More