In this post you’ll learn about why most retailers are doing email wrong and leaving money on the table. You’ll also learn advanced strategies for both capturing new subscribers and following up with them after their first purchase. Email is the ROI gift that keeps on giving.
On March 22, 2019 Mailchimp asked Shopify to remove the Mailchimp app from their marketplace. The app will be active through May 12, when the data sharing provisions of Shopify’s new terms take effect.
This announcement came as a big surprise to many Shopify stores using Mailchimp. However, Remarkety is here to help ;-)
Switching from Mailchimp to Remarkety is simple and easy. It takes less than 2 minutes to install the Remarkety app directly from the Shopify App Store and start creating effective email campaigns. Unlike Mailchimp, our platform was designed from ground up for eCommerce businesses. Thus, you will find it more powerful and more suitable for your business needs. Read More
Remarkety is pleased to announce a strategic relationship with Oracle Dyn
The companies will collaborate to deliver a unique offering and functionality focused on eCommerce Email Marketing automation and high deliverability. A deep technological integration between the products will provide merchants with a complete 360 email marketing suite, which is both effective and affordable. One of the first capabilities in joint development is the ability to send highly segmented and automated emails based on shopping behavior and at the same time to increase deliverability and domain reputation. Read More
Its official, we ranked as a Q4 2018 Marketing Automation Category Leader on GetApp, a Gartner company
Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks. Read More
More ecommerce retailers are implementing loyalty programs for the simple fact that – they work. However, employing these rewards programs alone won’t get the job done. To generate the revenue that has a significant impact on your shop’s ROI, retailers must take steps to use their email marketing automation to promote these beneficial programs.
A recent study reported that over 75% of online shoppers felt that receiving personalized discounts based on their recent purchase history was incredibly valuable. Plus, consumers who are subject to these individualized shopping experiences are 10 times more likely to be loyal to the brand and make an average of 15 more purchases in a one-year period. Read More
We are very excited to announce the public launch of the Remarkety Zap!
What does this mean?
Zapier is an awesome platform that helps you effortlessly connect different apps and services to one another. While Remarkety has direct integrations with many other providers, integration via Zapier lets you use tools which we don’t directly support.
There are so many abandoned shopping carts. Not in the parking of your local supermarket, but online. As an eCommerce merchant seeing an abandoned cart is a certain trigger to panic. All that work to drive traffic to your store, and boom. Right at the last moment the sale is lost. Argh.
Email marketing is still the most popular and potent channel you can use for your e-commerce business. It’s like a powerful river that flows all the profits into your abundant ocean. But what about the tributaries? There must be a bunch of different little streams that contribute to creating this powerful river of goodness.
A singular marketing stream will only grow your business if it meets other streams and flows into a river and then on to the ocean. Using cross marketing channels will empower your marketing efforts and bring your business to another level.
Want to include cross marketing channels to your eCommerce marketing strategy? Read on
Welcome to the next part of our guide to creating a kickass loyalty program. In the first part we discussed in detail the need for a loyalty program. These programs are designed to offer discounts or rewards to boost repeat business and build brand loyalty.
In today’s installment, we are going to discuss the viral components of a loyalty program. Time for you to get something back. Give more to your customers whilst building your customer base. Simple.
With all these new eCommerce marketing gimmicks coming out all the time it’s easy to get lost with what you should be doing, especially if you are a fashion business. I can tell you one thing; many companies are focusing on gimmicks and are forgetting the basics. Time for you to get your foundations sturdy before you start playing around with the new tools on the block.
Email marketing remains the most successful eCommerce marketing tool around. With it’s high ROI and easy to automate options, email marketing should be part of every fashion eCommerce store’s marketing strategy. Want to know more about email automation and find our the 3 emails every fashion eCommerce store needs? Read on