There are so many abandoned shopping carts. Not in the parking of your local supermarket, but online. As an eCommerce merchant seeing an abandoned cart is a certain trigger to panic. All that work to drive traffic to your store, and boom. Right at the last moment the sale is lost. Argh.
Email marketing is still the most popular and potent channel you can use for your e-commerce business. It’s like a powerful river that flows all the profits into your abundant ocean. But what about the tributaries? There must be a bunch of different little streams that contribute to creating this powerful river of goodness.
A singular marketing stream will only grow your business if it meets other streams and flows into a river and then on to the ocean. Using cross marketing channels will empower your marketing efforts and bring your business to another level.
Want to include cross marketing channels to your eCommerce marketing strategy? Read on
Welcome to the next part of our guide to creating a kickass loyalty program. In the first part we discussed in detail the need for a loyalty program. These programs are designed to offer discounts or rewards to boost repeat business and build brand loyalty.
In today’s installment, we are going to discuss the viral components of a loyalty program. Time for you to get something back. Give more to your customers whilst building your customer base. Simple.
With all these new eCommerce marketing gimmicks coming out all the time it’s easy to get lost with what you should be doing, especially if you are a fashion business. I can tell you one thing; many companies are focusing on gimmicks and are forgetting the basics. Time for you to get your foundations sturdy before you start playing around with the new tools on the block.
Email marketing remains the most successful eCommerce marketing tool around. With it’s high ROI and easy to automate options, email marketing should be part of every fashion eCommerce store’s marketing strategy. Want to know more about email automation and find our the 3 emails every fashion eCommerce store needs? Read on
How can you tell if your email marketing campaigns are healthy? Open rates and click rate right? Wrong. There is a metric that is often forgotten, email deliverability. The statistic that counts the percentage of emails delivered.
There are some emails that are not delivered to your customer, they don’t even make it to the inbox to be opened or clicked on. A poor email deliverability rate is a serious issue and highlights that your email marketing lists are not healthy.
One of the main causes for emails failing to be delivered comes down to customers submitting incorrect email addresses. But that is not the only reasons emails fail to be delivered. It is time for you to learn how to improve email deliverability and score big.
Product recommendations are a critical element in almost any email marketing campaign, and has been a core feature in Remarkety since our launch in 2012. As an industry leader in email marketing, the Remarkety team has continuously updated all features along with technological advances.
In this article, we are going to dive into the world of product recommendations in email marketing and how you can utilize this powerful tool to increase your overall sales, conversion rates and revenue. What’s more, we are going to show you how Remarkety has taken product recommendations to the next level.
Global leader in Email Marketing Automation for the eCommerce industry, announced the launch of its email marketing app for Yahoo Small Business.
CHICAGO, IL (PRWEB) JUNE 07, 2017
Remarkety, Inc. A Yahoo preferred developer, today announced at the annual IRCE trade show the launch of its highly anticipated and first of a kind email marketing automation suite for retailers on the Yahoo Small Business platform.
“The testing and launch of the email marketing automation suite integration with Yahoo Small Business have been under development and testing for the past several months. Our goal was and remains simple. Providing the Yahoo Small Business ecosystem with powerful, easy to use and easy to implement enterprise level email marketing and automation tools that can be managed by anybody in the eCommerce organization,” said Guy Harel, CEO at Remarkety.
“Remarkety’s email marketing suite was fully designed from the ground up around the eCommerce industry; therefore, we are extremely excited to finally add Yahoo Small Business – one of the eCommerce pioneers – to our long list of supported eCommerce platforms. The Remarkety solution offers all online merchants and retailers regardless of size or location the features needed to successfully run marketing campaigns in one easy to use suite.”
The Remarkety email marketing automation suite will be available to Yahoo Small Business merchants through CommerceCentral at the end of June. The email marketing automation suite includes powerful tools such as: Cart abandonment and recovery, automated follow up emails, welcome series, personalized product recommendations, email capture, targeted newsletters, dynamic personalization, instant marketing recommendations, customer behavior segmentation, customer tagging, A/B testing, drag and drop, responsive templates, robust analytics and more.
Remarkety is a global leading email marketing automation platform built for and around eCommerce. Founded in 2012, Remarkety is continuously changing the way online global retailers and marketers interact with their user base.
By tracking, analyzing and aggregating customer shopping behavior, Remarkety turns data into results with automated email marketing campaigns that achieve higher conversion rates, lower abandonment rates and more returning customers.