A woodsman was once asked, “what would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.”
The above quote sheds a lot of light on the importance of planning and how it can affect the degree of work you ultimately put into a job. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach.
Taking a smarter approach to email marketing is all about creating a foundation for your efforts. This means:
- Segmenting your customers based on their habits, preferences and appeal.
- Planning campaigns ahead of time and creating appropriate collateral.
- Creating an editorial calendar for your email efforts.
- Researching the appeal and reactions of past email campaigns to improve future ones.
On top of it all, creating a foundation for email marketing is also specific to your industry, dependent on your subscriber base and collaborative with your other marketing efforts. Simply put: it takes some work to figure out!
Don’t worry, though: Remarkety is designed to make it easier. A lot easier. A heck of a lot easier! Why not try us out absolutely free!
Understanding your audience
The purpose of email marketing varies across industries. An eCommerce site featuring apparel is going to take a different approach to emailing from an eCommerce business specializing in high-end audio equipment, for example. Knowing this and understanding the purpose of email within your industry means giving yourself a foundation for its success. It’s here you need to start thinking about how email marketing is perceived by your customers.
Building your foundation
Because Remarkety integrates with a wide range of eCommerce platforms such as (Magento, Magento 2, Shopify, BigCommerce, WooCommerce and more) and offers robust features that are conducive to personalizing email marketing, it’s easier than ever to focus on the small things and connect them to your bigger concepts. In a word: synergy.
Figuring out how your email marketing plan fits into your overall eCommerce environment means leveraging it to its full effectiveness. An email campaign that works in tandem with a sales event and a PPC ad campaign, for example, will achieve far better results than one that’s simply generated at random and distributed to everyone. Plan it out!
Focusing on effectiveness
How does a well-defined email marketing foundation play into your eCommerce business’s general email efforts? Easy: it maximizes each customer’s potential for conversion, minimizes unnecessary manual effort, improves customer satisfaction and creates value.
It might seem like a lot of upfront effort to set up triggers, segment customers, design email templates and more, but consider this sharpening your axe: when it comes time to swing it, it’s going to cut better.
Being able to rely on technology for data collection, automated actions and organization is imperative to success in eCommerce email marketing. Without Remarkety on your side to do all of these things are more, you’re left trying to accomplish excellence all by yourself—and as your subscriber lists grow and diversify, this becomes more and more impossible.
Start building your email marketing foundation today with the help of Remarkety. No matter your industry or what you’re selling, no matter the number of subscribers you have or will have in the future, Remarkety can help.