Email newsletters are sort of like the dinosaurs of the internet age or direct mail of the 21st century. They are sent on a wing and a prayer, or whatever that means, that people will actually open, click and heaven forbid, make a purchase.
We’re trying to change that at Remarkety. We recently launched a new type of email newsletter that can be targeted at customers based on their shopping behavior – like the products they’re browsing online and buying. This means they’re relevant and more likely to be opened, clicked and lead to a purchase.
Most newsletters you receive are probably filled with articles you don’t read, links you don’t click and products you don’t buy. Right?
So why do companies keep sending these newsletters? Because they have big email lists, but having a big email list doesn’t mean much if you don’t know how to use it.
Newsletters need to be smarter and they shouldn’t be a guessing game anymore. Think about it. You open emails sent by your friends because you want to see what they have to say. You should want your customers to feel the same way about your company newsletters.
If a customer bought an alpaca sweater at your alpaca sweater online shop, they’re probably super interested in learning about how that sweater was made by the husband and wife duo named Edouard and Custodia.
If someone bought a garden hose from your online garden store, they’re probably interested in learning about the new accessories available for that hose, too, or how other customers have used those hoses to create a backyard oasis.
In Remarkety’s dashboard, sending a data-driven and targeted newsletter is super simple. We can’t write the amazing content you put in your newsletter, but we go one step further – segmenting your customers into targeted lists based on their activity. No Excel or database experience required.
Since Remarkety is already connected to your store (if you’re not using Remarkety, you can fix that here), all you have to do is set the requirements for the targeted newsletter, just like you would for any other email campaign.
The only limitation is your own creativity because you can segment by literally anything, like customers who have spent more than $X amount or customers that have ordered a specific product or customers that have shopped at your store for a set period of time.
And for those companies with a big customer list, fret not, you can still send an email to every single customer in typical email-blast fashion.
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Photo source: Dinosaurs Live