Remarkety was founded in 2012 by Guy Harel, Tzvika Ziv and Joel Presman.
Remarkety is a Data-Driven Marketing Platform for e-commerce that uses customers’ behavior and purchase history in order to create targeted and segmented marketing strategies. Remarkety changes the way S&Bs retailers market and resell to their customers, by giving them the marketing power that until now was available only to the big players.
In 2009 we have founded Interamind in order to offer smart marketing extensions for e-commerce platforms. The extension became extremely popular, with over 8,000 e-commerce merchants from around the world, who were using them on an ongoing basis.
We have maintained a very close relationship with these merchants and learned that most of them were experiencing very similar challenges – they understood that their existing customers represent great revenue potential, but weren’t able to maximize this potential. Unlike large retailers, with dedicated marketing staff, these small online stores usually don’t have the time, expertise or resources to manage their marketing activities toward existing customers.
Having the most knowledgeable dedicated marketing professional
We have decided to develop a solution for this challenge – an online service called Remarkety that will constantly analyze the stores’ data to find new remarketing opportunities. Based on this data and the accumulative knowledge and best practices from thousands of retailers, it will constantly offer recommendations for launching new marketing activities and tips on how to optimize existing ones. It’s like having the most knowledgeable dedicated marketing professional, who is focused solely on remarketing to existing customers, constantly analyzing data and coming up with new ideas.
Putting big data in the hands of small retailers
Every aspect of the marketing activities, from the colors, the timing, and the content, is constantly monitored to find out what works and what doesn’t. This accumulated knowledge is then shared and used by all the merchants, through recommendations and insights. For the small and medium scale merchants this is a unique opportunity to utilize “big data” analytics in order to perfect their marketing activities.
An intuitive and streamlined user experience
Since the merchants don’t have time to learn a new elaborate system, based on data analysis etc., we needed to create a solution that will not require substantial learning, and could streamline the processes, allowing the users to setup their marketing activities with minimal effort. In order to achieve this, we have teamed with world renowned UI/UX experts to create the most intuitive and streamlined user experience.