Remarkety Blog

eCommerce email marketing trends, data and research

How to grow sales without coupons

By | Email Marketing, How To Guides | No Comments

We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.

How to grow sales without giving away coupons

Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (SeeĀ JC Penny) And what does giving away the farm even mean?

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These ‘how to’ videos will make you an email marketing expert

By | Email Marketing, How To Guides | No Comments

Last year we asked you how we could make Remarkety better and you said newsletters. You’re welcome. Then a couple of months ago, you wanted ‘how to’ email marketing videos. How To eCommerce Email Marketing Videos Tutorials by RemarketyYou wanted to know the best types of conditions and segmentations for different types of email campaigns. You wanted to know how to be email marketing experts.

And you know what? We thought this was a pretty darn good idea. Read More

Use these new email reporting tools to boost sales

By | Email Marketing, News | No Comments

If you consider yourself a “numbers” person, we’ve got something for you. Our latest email reporting tools make it easier than ever to see how your email campaigns are performing.

Numbers Brain Mind

Imagine you’re a small or medium-sized eCommerce business owner or marketer. This probably isn’t too hard considering you are reading this blog post.

Anyways, let’s get back to imagining that you are trying to understand how your email marketing campaigns are performing. What are the important metrics you should be tracking? Moreover, how can you ensure the tracking is authentic? Read More

Best practices: designing emails targeted at inactive customers

By | Email Marketing, How To Guides | No Comments

If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.

Customers sleeping on bed image Remarkety
Yes, that’s a 15% purchase rate.

These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.

And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?

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