We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.
Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (See JC Penny) And what does giving away the farm even mean?