Email newsletters are sort of like the dinosaurs of the internet age or direct mail of the 21st century. They are sent on a wing and a prayer, or whatever that means, that people will actually open, click and heaven forbid, make a purchase.
We're trying to change that at Remarkety. We recently launched a new type of email newsletter that can be targeted at customers based on their shopping behavior - like the products they're browsing online and buying. This means they're relevant and more likely to be opened, clicked and lead to a purchase.