Remarkety Blog

eCommerce email marketing trends, data and research

Online Shopping Trends Reveal Best Days and Times to Email Customers

By | eCommerce Case Studies, Email Marketing | No Comments

We just finished a comprehensive study on the best days and times to email customers based on purchase rate. In other words, we looked at the online shopping trends of hundreds of thousands of shoppers to determine the best time your eCommerce shop should be communicating with customers.

Email Marketing Practices Best Time to Email Customers Infographic

Now, you might be thinking,there are already hundreds of articles about the best days and times to email customers. And these studies present you with the exact days and times for sending successful email campaigns.

There’s a problem with these studies. Read More

Set It and Forget It – Four Automated Email Campaigns You Should Be Running

By | Email Marketing | No Comments

This genius slogan was once created for a genius product, the Ronco Rotisserie Oven. The chant “Set it and forget it!” reverberated through the studio audience with a little help from Ronco inventor Ron Popeil.

Automated Email Campaigns Ron Popeil Set it and Forget it

This whole “set it and forget it” chant is also perfectly applicable to the eCommerce world. More specifically, automated emails. Now I know what you’re thinking to yourself.

How could I ever compare to Ron Popeil?

And the answer is, you can’t. With those pale blue eyes, winning smile and mind for invention, there’s really no comparison.

We can’t all be Popeils. But we CAN take a page from his book and use four email marketing campaigns that live up to his mantra.  Read More

3 email marketing strategies to increase purchase frequency

By | Email Marketing, How To Guides | No Comments

Email marketing is one of the most powerful tools an eCommerce business can use to generate revenue, build customer loyalty and increase purchase frequency. If your eCommerce shop’s email marketing campaigns are firing on all cylinders, they are leaving your customers wanting more. Remember the Lay advertisements?

increase purchase frequency blog post image

If your email campaigns were a Lays potato chip, would they want more than one? If so, let’s consider this the “Lay Effect,” but for most customers, the answer is probably no. This could be due to a few things like emailing for the sake of email. We’ve talked about why that isn’t good here and here. Read More