Preparation now means a better holiday season later. The lazy days of summer are exactly when you have to start planning ahead for fall and winter. Read More
Christmas in July is now the norm to plan for a holiday shopping season that kicks off in October. Think that holiday shopping is something to only consider in the fall? Think again.
Back-to-school spending for eCommerce is expected to be 53% higher in 2021 than it was in 2019. Retailers who prepare for that opportunity now will reap the reward of sales and revenue.
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More
Independence Day is always a great occasion for marketing. But this year it’s even better.
But this year’s Independence Day spending should be higher than usual. Read More
Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF. That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a huge market for eCommerce sellers to tap with a winning marketing strategy.
Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role.
This article is about best practices for building the ultimate email list for eCommerce. The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.
In our totally free Ultimate Guide on Abandoned Cart Emails, you’ll see 30 examples of abandoned cart emails sent by the biggest eCommerce brands and learn how to increase conversion on your own cart recovery emails. We did this by abandoning more carts than anyone in history and then by looking at how millions of shoppers engage with abandoned cart emails sent by shops using Remarkety for their automated email campaigns.
You’ve been crazy busy, haven’t you? We get it – between Black Friday, Cyber Week and pretty much the entire month of December, you’re slammed.There’s a bright spot to all of this. You’re making sales. Lots of sales. Read More