Skip to main content
Category

eCommerce Case Studies

Omnichannel email & SMS

How to Drive Sales using Omnichannel Marketing and Optimize Retention

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.

To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More

4th of July: 6 Ways to Make Your Marketing Automation Plan Stand Out

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

4th of July eCommerce Marketing Automation

Independence Day is always a great occasion for marketing. But this year it’s even better.

According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.

But this year’s Independence Day spending should be higher than usual. Read More

A $20.1 Billion Father’s Day Market Offers Great Retail Opportunities

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
Father's day - eCommerce Marketing Automation

Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF.  That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a  huge market for eCommerce sellers to tap with a winning marketing strategy.

Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role. 

Read More

How To Build A Highly Targeted Email List For eCommerce

By eCommerce Case Studies, eCommerce Trends, Email Marketing

This article is about best practices for building the ultimate email list for eCommerce.  The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.

build ecommerce email list Read More

Ultimate Guide on Abandoned Cart Emails

By eCommerce Case Studies, Email Marketing

In our totally free Ultimate Guide on Abandoned Cart Emails, you’ll see 30 examples of abandoned cart emails sent by the biggest eCommerce brands and learn how to increase conversion on your own cart recovery emails. We did this by abandoning more carts than anyone in history and then by looking at how millions of shoppers engage with abandoned cart emails sent by shops using Remarkety for their automated email campaigns.
Read More