Ariella Brown

Want to know the secret of getting your automated emails and text messages opened? It’s setting them up as fulfillment messages.  

All those emails or texts that confirm an order, thank the customer for the order, let them know the order has shipped, let them know the order has arrived, etc. garner better than average open rates. Smart eCommerce businesses capitalize on that to promote additional purchases with personalized recommendations and coupons to strengthen retention, boost revenue, and increase customer LTV (lifetime value). Read More

Preparation now means a better holiday season later. The lazy days of summer are exactly when you have to start planning ahead for fall and winter. Read More

Christmas in July is now the norm to plan for a holiday shopping season that kicks off in October. Think that holiday shopping is something to only consider in the fall? Think again.

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Back-to-school spending for eCommerce is expected to be 53% higher in 2021 than it was in 2019. Retailers who prepare for that opportunity now will reap the reward of sales and revenue.

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Independence Day is always a great occasion for marketing. But this year it’s even better.

According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.

But this year’s Independence Day spending should be higher than usual. Read More

Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF.  That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a  huge market for eCommerce sellers to tap with a winning marketing strategy.

Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role. 

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