All Posts By

Ariella Brown

How to tap into the $100 billion pet industry market 

By | eCommerce Trends, Email Marketing, SMS Marketing

February 20th is the day designated to recognize our closest companions that offer unconditional love and loyalty. It’s National Love Your Pet Day.

That means February is a great time to use pet-themed eCommerce marketing. This year it’s even more important, as the number of pet adopters has soared over the past year, and they are increasingly ordering what they need online. Read More

President Day Sale

Why Presidents’ Day is worth celebrating for eCommerce

By | eCommerce Trends, Email Marketing, SMS Marketing

President day sale Presidents’ Day is a federal holiday that evolved from the annual celebration of Washington’s birthday on February 22. As Americans prefer their holidays on Mondays to extend the weekend, the designated day that has grown to include all presidents is on the third Monday in February.

It always is a day off for a large percentage of the American population. All schools and banks are closed, so a lot of people have extra time to shop on that extended weekend break. Read More

Tap into the power of marketing automation for 2021

By | eCommerce Trends, Email Marketing

The key to growth is scaling up your marketing. The challenge is pulling it off with limited resources.

Marketing automation reduces the need for manual processes, which saves time that can be used for other aspects of your business. Devoting valuable time to sending emails and SMS messaging means you taking it away from other marketing activities like nurturing leads.

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