Segmentation defines the key data points needed to tailor your messaging to make it relevant to your customers. That makes it a prerequisite for a successful email and SMS campaign.
The key to growth is scaling up your marketing. The challenge is pulling it off with limited resources.
Marketing automation reduces the need for manual processes, which saves time that can be used for other aspects of your business. Devoting valuable time to sending emails and SMS messaging means you taking it away from other marketing activities like nurturing leads.
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The most successful eCommerce businesses use a multi-channel approach to driving sales. They integrate direct messaging through email and SMS with strategic social media ads. Using Remarkety makes it easy.
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The 2020 shift toward shopping online promises a boom for eCommerce businesses this holiday season. Make the most of the anticipation of special sales offers by gearing up early to segment communication, meet demand and deliver on time.
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Last year, Black Friday online spending hit a record $7.4 billion. That was a jump of $1.2 billion over 2018’s spending, according to Adobe Analytics. As far as trends go, likely the jump will be even larger this year with the general shift toward eCommerce becoming even more pronounced in the wake of the pandemic.
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While certain Halloween events and parties will have to be canceled due to the new normal for coronavirus, some see a reason to anticipate the highest sales ever. Awareness of what people will be doing to celebrate can increase sales for eCommerce. “2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing,” declares an Insight to Action report. Now is the time for eCommerce shops to capitalize on this year’s Halloween trends.
Effective welcome emails are a win in both the long and short term. When done right, they not only establish the first step in building a long term relationship but can generate immediate sales. What makes them work?
Birthdays are a gift for marketing emails! Aren’t you pleased when someone wishes you a happy birthday? It sparks a feeling of being appreciated, especially if the wish comes with no prompting or reminding for you. What holds true for the connection with relatives, coworkers, and friends also applies to brands. And we feel even more appreciated when the birthday wishes accompany some kind of gift.
67% of consumers have made a purchase they weren’t originally planning to make solely based on finding a coupon or discount!
Science proves that coupons are not only effective at converting customers but at making them feel good and more connected to your brand. That means the investment in a discount can deliver long term as well as short term returns on the investment. Want to turn subscribers into customers, win back inactive customers, recover abandoned carts, or incentivize repeat sales?
Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
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