Every so often in marketing, a new trend creeps up that no one is really certain about such as Emojis. For some, jumping on the trend yields great results; for others, not so much. Blogs and articles start to appear for both sides of the argument and, before you know it, the trend has passed! It’s companies that are able to ride these types of short-term waves (before they pass) that have success.
Email marketing is an ongoing task. It’s not uncommon to find a person in the marketing department who wears several different hats or crowns and one of them being “king or queen of all things email marketing.” Everybody needs a little help here and there, so, in order to help you focus on your tasks and streamline a few campaigns here are here are 3 easy-to-use and launch (classic) campaigns that are guaranteed to make a positive affect on your conversion rates.
If you look at a quality marketing email as the sum of its parts, it becomes important to pay attention to more than just the message your email is conveying. In fact, even more important than the message is the manner in which it’s being conveyed. This is where the subject line, sender and preheader text come into play.