Generating qualified leads and getting people to sign up to your website is a feat that must be celebrated but now you need to keep these customers active. eCommerce vendors often forget to nurture their customers after sales, this leads to a huge backlog of inactive customers dangling around on your database. Time to re-engage inactive customers effectively.
Email marketing is a low-cost, yet hugely successfully revenue-generator, marketing tool that delivers a high ROI for eCommerce businesses. Research has proven the more marketers can track, analyze and personalize, the more effective this tool becomes. Email has been reported as being the most popular and powerful communication tool amongst eCommerce businesses due to its ability to get the right message to the right consumer and the right moment in time. Of course, email marketing is only possible if you capture consumers’ email details.
Design is subjective—you might like something your peers find off-putting, and vice versa. In this way, it can be hard to nail down a universal standard for what’s appealing when designing marketing collateral. Read More