3 Advanced Cart Abandonment Recovery Strategies to Use Now

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Cart abandonment represent the possibility of what could’ve been if a customer hadn’t halted right before checkout. People leave their carts for many reasons, but no matter why they stepped away from them, the fact remains the same: there’s a potential conversion just waiting to be made. If you’re successful in cart abandonment recovery and in getting a customer to come back to checkout, you’ve effectively recovered sales that might never have occurred!cart abandonment Read More

Driving Traffic to your Website and Increasing Subscriber Lists

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newsletter traffic

Driving Traffic to your Website and Increasing Subscriber Lists

There are certain things you want visitors to accomplish when they visit your eCommerce website. The big goal is obviously to create a new customer, but it’s far from the only objective. In fact, you can think of every customer visit as a report card with several key goals—the more you’re able to check off, the better job your website is doing when it comes to measuring success. Read More

To Coupon or Not to Coupon

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To coupon or not to coupon.  That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?

to coupon

More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More

Coordinate Cyber Monday Emails for Maximum Opens, Clicks and Sales

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cyber monday email template

There’s no disputing that the holiday season and Cyber Monday weekend are prime times for eCommerce sales and promotions. Unfortunately, many marketers take this prospect for granted, assuming that if they simply mark down items and send a few emails, that the clicks and sales will come rolling in. To see real results, you’ll have to put in real effort, and that starts by coordinating your Cyber Monday campaigns and emails. Read More