Cross Marketing Channels for eCommerce

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Email marketing is still the most popular and potent channel you can use for your e-commerce business. It’s like a powerful river that flows all the profits into your abundant ocean. But what about the tributaries? There must be a bunch of different little streams that contribute to creating this powerful river of goodness.

A singular marketing stream will only grow your business if it meets other streams and flows into a river and then on to the ocean. Using cross marketing channels will empower your marketing efforts and bring your business to another level.

Want to include cross marketing channels to your eCommerce marketing strategy? Read on

Cross Marketing Channels for eCommerce

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A Guide To Conduct Competitive Analysis For Email Marketing – Guest Post

By | Email Marketing | No Comments

Analyzing competitor websites gives you a clear idea about the gaps that exist in your existing email marketing campaigns. It gives you the details required to optimize and enhance your email marketing performance in terms of various metrics, including; open rates and click-through-rates.

Wouldn’t it be a dream-come-true if you could get your hands on your competitors email marketing analytics? Well, it’s simply not possible. But, there are ways that we can help you conduct competitive analysis for your email marketing strategy. Read on…

Competitive Analysis For Email Marketing

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Industry Targeted Email Marketing Strategies

By | Email Marketing, How To Guides | No Comments

Are you overwhelmed by all the different email marketing strategies out there? Are you frantically trying to subscribe to as many newsletters as you can to get ideas? The hours of time it will take to clean up your email box are just not worth it.

There has to be another strategy to get all the right tips and tricks you need to make sure you have your email all sorted out… that’s right! Read our blog!

This week, we look at how different industries use email and what strategies and general rules you can learn from them. Here we go!

email marketing strategies industries

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How to Create a Kickass Loyalty Program – Part 3

By | Email Marketing, How To Guides | No Comments

Thank you all for your feedback. I really appreciate it and am grateful to hear that you are all eagerly awaiting the final part of our ‘Create a Kickass Loyalty Program’ series.

As we have discussed in part 1 and part 2, loyalty programs are a vital part of eCommerce success. They not only encourage customers to return to your store, thus reducing your churn; they also form an important part of your growth strategy.

In the final part of our series, we are going to show you with emails you need to have as part of your loyalty program, and will show you some awesome examples of loyalty program emails that work.

Loyalty Program

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How to Create a Kickass Loyalty Program – Part 2

By | Email Marketing, How To Guides, Uncategorized | No Comments

Welcome to the next part of our guide to creating a kickass loyalty program. In the first part we discussed in detail the need for a loyalty program. These programs are designed to offer discounts or rewards to boost repeat business and build brand loyalty.

In today’s installment, we are going to discuss the viral components of a loyalty program. Time for you to get something back. Give more to your customers whilst building your customer base. Simple.

Loyalty Program

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