Oh the joys of eCommerce. You fight to gain your new consumers, get them to your website only to lose them after purchase or two. We all hate inactive customers. Wouldn’t it be nice to be able to reduce your customer churn and build a bank of loyal customers that stick with your brand?
Have your customers broken up with you? How are your efforts at winning them back going? Is it even possible to win back inactive customers? If you are asking yourself any of these questions then you need to read on. Understanding the methodology of inactive customers will help you put together a killer eCommerce email marketing campaign.