Back to school spending will exceed $100 billion this year! What’s behind the 2020 spending boom?

By | eCommerce Trends, Email Marketing

Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”

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Get the Key To Cross Device Abandoned Cart Recovery

By | eCommerce Trends, Email Marketing

 

Got device hopping shoppers? The average consumer owns a smartphone, desktop, tablet, plus work devices that they can and will shop from. Customers who fill their carts on one device often end up buying on another. But if the cart is not recoverable across devices, odds are good they’ll abandon it.  That’s why Remarkety introduced its game-changing Cross-Device Cart Recovery.

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7 ideas for how to improve your marketing automation strategy – Coronavirus times

By | eCommerce Trends, Email Marketing
7 ways to improve your marketing automation strategy


When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to
crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now.  Read More