How to Influence Sales with Email Personalization

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Most people think that social media and influencer marketing has completely surpassed what email marketing could ever achieve, but they couldn’t be farther from the truth. Email marketing still remains the most effective tool to increase customer lifetime value and increase your sales. The people on your email list have given you a private door into their personal lives, by giving you their email address. It is up to you to use this access to your advantage by respecting their needs and engaging on a personal level. Turns out, an email campaign is 6x more likely to get a click-through than a tweet.  Now it’s time for you to learn how to influence sales with Email personalization.

personalization

Image via Mindtree

So what is people’s concern with email? Why is the entrepreneurial community flocking to social media and abandoning email in search of greener pastures? One of the main advantages of social media is that it fosters a much more personal relationship with potential clients and customers.

How do we reconcile the potency of social media to foster better relationships and the higher conversions of email marketing? You got it! We use email personalization!

So how do you do this? Here are the 4 top strategies to use to personalize your emails:

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4 Simple Ways to Increase Customer LifeTime Value for an eCommerce Business

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In thе есоmmеrсе business, уоu can рісk аll kіndѕ оf numbеrѕ bу which tо judgе аnd аnаlуzе your buѕіnеѕѕ. You саn calculate vіѕіtоrѕ, bounce rates, CTRѕ, соnvеrѕіоn rates, аnd mісrо-соnvеrѕіоn rаtеѕ — аll оf which аrе іmроrtаnt. But thеrе’ѕ аnоthеr mеtrіс, the іmроrtаnсе оf whісh fаr outweighs аll thе оthеrѕ. It’ѕ саllеd LTV — Cuѕtоmеr LіfеTіmе Vаluе. In thіѕ article, I wаnt tо explore the avenues to help іmрrоvе Customer Lіfеtіmе Vаluе fоr your есоmmеrсе buѕіnеѕѕ.

 

Increase Customer LTV

Increase Customer LifeTime Value for an eCommerce Business in 4 simple steps

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Global eCommerce Sales, Trends and Statistics 2016

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Global eCommerce and online retail sales have grown dramatically over the past decade, and the good news for eCommerce businesses is that there doesn’t look like there will be a slowdown anytime soon.

Remarkety works with eCommerce businesses and marketing agencies around the world and has witnessed firsthand the global changes within the industry. Understanding the global eCommerce market will help you implement the right marketing strategies for your business.

We are very excited to present the annual Global eCommerce Sales, Trends and Statistics for 2016.  You can check out last years’, 2015 report here or read on to see the 2016 report.

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Remarkety Announces Email Automation (Suite) Integration for Yahoo Small Business

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Global leader in Email Marketing Automation for the eCommerce industry, announced the launch of its email marketing app for Yahoo Small Business.

Remarkety, Inc. A Yahoo preferred developer, today announced at the annual IRCE trade show the launch of its highly anticipated and first of a kind email marketing automation suite for retailers on the Yahoo Small Business platform.

“The testing and launch of the email marketing automation suite integration with Yahoo Small Business have been under development and testing for the past several months. Our goal was and remains simple. Providing the Yahoo Small Business ecosystem with powerful, easy to use and easy to implement enterprise level email marketing and automation tools that can be managed by anybody in the eCommerce organization,” said Guy Harel, CEO at Remarkety.

“Remarkety’s email marketing suite was fully designed from the ground up around the eCommerce industry; therefore, we are extremely excited to finally add Yahoo Small Business – one of the eCommerce pioneers – to our long list of supported eCommerce platforms. The Remarkety solution offers all online merchants and retailers regardless of size or location the features needed to successfully run marketing campaigns in one easy to use suite.”

The Remarkety email marketing automation suite will be available to Yahoo Small Business merchants through CommerceCentral at the end of June. The email marketing automation suite includes powerful tools such as: Cart abandonment and recovery, automated follow up emails, welcome series, personalized product recommendations, email capture, targeted newsletters, dynamic personalization, instant marketing recommendations, customer behavior segmentation, customer tagging, A/B testing, drag and drop, responsive templates, robust analytics and more.

About Remarkety
Remarkety is a global leading email marketing automation platform built for and around eCommerce. Founded in 2012, Remarkety is continuously changing the way online global retailers and marketers interact with their user base.

By tracking, analyzing and aggregating customer shopping behavior, Remarkety turns data into results with automated email marketing campaigns that achieve higher conversion rates, lower abandonment rates and more returning customers.

Come and Visit Remarkety at IRCE 2017

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irce

The annual IRCE, Internet Retailer Conference & Exhibition is returning for its 13th year and Remarkety is extremely excited to be announcing our participation at the event for the second year running. The 13th IRCE brings together almost 10,000 of the industry’s top leaders, executives and marketers with a full 4-day schedule that is jam-packed with over 200 presentations and discussions related to the latest in eCommerce news and innovations.

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