A $20.1 Billion Father’s Day Market Offers Great Retail Opportunities

By | eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
Father's day - eCommerce Marketing Automation

Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF.  That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a  huge market for eCommerce sellers to tap with a winning marketing strategy.

Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role. 

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Hello Summer! It’s Time to Set Your Marketing Automation for the Season!

By | eCommerce Trends, Email Marketing, SMS Marketing

its summer - set your marketing automation

Days are getting longer, and the temperature is getting hotter. Summer is on the horizon, and that means it’s time to plan a marketing strategy for the season. Take your cues from the calendar, the outdoors, and popular activities to connect with your customers with emails and texts that remind them how you meet their seasonal needs.

Here are some pointers to make the most of the summer selling season by tying your marketing to key aspects of the season. Remarkety’s features make it easy to adapt your messaging to fit the changing seasons and the changing needs of your customers. Read More

How to Refresh Your eCommerce Marketing and Grow Your Business This Spring

By | eCommerce Trends, Email Marketing, SMS Marketing

Spring marketing automation

With the deafening buzz around the holiday season, it can sometimes be hard to remember that there are three other seasons. While the Black Friday and Christmas rush can be big money-makers, the others deserve some recognition too. The NRF estimates that Americans will spend $21.6B on Easter-related purchases like gifts, candy, greeting cards, and decor. So with spring just about upon us, how can you reinvigorate your marketing strategy and refresh your offerings? Here are some ideas to get you started: Read More