Even if your product line contains nothing normally associated with traditional romantic gifts, you don’t have to sit out Valentine’s Day. The evolution of the holiday has opened new markets, and that means more marketing opportunities.
The next best thing to a crystal ball: here are the data-based predictions that you can apply to your marketing plans now.
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Maintaining customer loyalty is essential to growing your business because retention yields far greater ROI than acquisition. Marketing automation makes it easy to reward your loyal customers and keep them coming back.
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The right recommendations increase sales. Make sure they’re on target with Artificial Intelligence (AI) and Machine Learning (ML).
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It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.
And yet it’s as relevant as ever.
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