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eCommerce email marketing trends, data and research

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Omnichannel email & SMS

How to Drive Sales using Omnichannel Marketing and Optimize Retention

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.

To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More

Remarkety has been acquired by Namogoo

By Press

Namogoo-Remarkety: Unstoppable!

By: Joel Presman and Guy Harel Remarkety’s Co-Founders

We are very excited and humbled to announce that Namogoo, the world’s first Digital Journey Continuity platform, has acquired Remarkety.

Namogoo is the world’s first Digital Journey Continuity platform, shaping the customer journey to fit each and every shopper’s needs while making any distractions disappear. Namogoo’s platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.

Read More

4th of July: 6 Ways to Make Your Marketing Automation Plan Stand Out

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

4th of July eCommerce Marketing Automation

Independence Day is always a great occasion for marketing. But this year it’s even better.

According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.

But this year’s Independence Day spending should be higher than usual. Read More