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All Posts By

Joel Presman

Price Drop Campaigns Unleashed: The Insider’s Playbook for E-commerce Domination

By eCommerce Trends, Email Marketing, SMS Marketing

The Million-Dollar Secret Most E-commerce Stores Miss

Picture this: You’re an e-commerce store owner watching potential customers slip through your fingers. Wishlist items gather digital dust. Revenue opportunities vanish into thin air.
What if I told you there’s a marketing strategy so powerful it can resurrect lost sales, delight customers, and boost your bottom line? Welcome to the transformative world of strategic price drop campaigns—a secret weapon that too many e-commerce businesses overlook. Read More

Ethical AI and Data Privacy in Email Marketing

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
e-commerce AI data ethics and privacy

In an era where data is as valuable as currency and Artificial Intelligence (AI) is rapidly evolving, the intersection of ethical AI and data privacy in email marketing is more than a mere consideration – it’s a vital mandate. This article delves into the challenges and responsibilities facing marketers as they navigate this complex terrain, where innovation must be balanced with integrity. Read More