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Remarkety BlogeCommerce email marketing trends, data and research

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eCommerce email marketing trends, data and research


3 email marketing strategies to increase purchase frequency

By Email Marketing, How To Guides

Email marketing is one of the most powerful tools an eCommerce business can use to generate revenue, build customer loyalty and increase purchase frequency. If your eCommerce shop’s email marketing campaigns are firing on all cylinders, they are leaving your customers wanting more. Remember the Lay advertisements?

increase purchase frequency blog post image

If your email campaigns were a Lays potato chip, would they want more than one? If so, let’s consider this the “Lay Effect,” but for most customers, the answer is probably no. This could be due to a few things like emailing for the sake of email. We’ve talked about why that isn’t good here and here. Read More

How to grow sales without coupons

By Email Marketing, How To Guides

We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.

How to grow sales without giving away coupons

Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (See JC Penny) And what does giving away the farm even mean?

Read More

These ‘how to’ videos will make you an email marketing expert

By Email Marketing, How To Guides

Last year we asked you how we could make Remarkety better and you said newsletters. You’re welcome. Then a couple of months ago, you wanted ‘how to’ email marketing videos. How To eCommerce Email Marketing Videos Tutorials by RemarketyYou wanted to know the best types of conditions and segmentations for different types of email campaigns. You wanted to know how to be email marketing experts.

And you know what? We thought this was a pretty darn good idea. Read More

Remarkety now integrates with MailChimp

By Email Marketing, How To Guides, News

Remarkety eCommerce Integrates with MailchimpRemarkety is happy to announce an integration with MailChimp. This new integration means new subscribers to your MailChimp newsletter lists or unsubscribes are reflected in Remarkety and vice versa.

Go here to learn more.

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3 marketing strategies to increase purchase frequency 
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