As email marketers, some of the bigger obstacles we face are spam filters and folders. That’s why we designed the following infographic – how to avoid email spam filters and folders.
Download infographic here.
In most cases, spam filters are really good at their job. But what if they make a mistake? Or what if you’re triggering the spam filter and don’t even know it? Read More
Your store has a wealth of data on your shoppers. You know what they like, how often they’re buying, and when they placed their last order. If you’re not using this information to target your shoppers, than what’s the point of tracking it at all?
Enter the inactive customer email. Sending wake up emails to inactive customers is one of the easiest way to reduce churn, increase revenue, and profitability. These types of emails are also known as re-activation, re-engagement or win back emails.
The whole point of emailing inactive customers is to get them to visit your website and buy again. However, in order for you store to do it right, you should avoid these six mistakes. Read More
There’s nothing better for eCommerce email marketers than watching an email campaign consistently drive orders. And there’s nothing more aggravating than wondering why customers never open your emails.
There are so many moving pieces to an email campaign, send time, email design, list segmentation, etc. It can get anyone with low open rates thinking, where did I possibly go wrong? Read More
Recently I read a nice article by Tom Koletas, which speaks about the ways marketers can make account-based marketing work for their unique needs. This made me think that with Remarkety, the lives of marketers are so much easier.
But first, what is Account-Based Marketing (or ABM)? According to Wikipedia, it is a strategic approach that organizations consider and communicate with individual prospects or customer accounts as markets-of-one. In other words, creating account-based marketing campaigns means creating personalized messages/emails to customers based on their history with your brand or shop. Read More
