If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.
Yes, that’s a 15% purchase rate.
These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.
And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?