Recently I read a nice article by Tom Koletas, which speaks about the ways marketers can make account-based marketing work for their unique needs. This made me think that with Remarkety, the lives of marketers are so much easier.
But first, what is Account-Based Marketing (or ABM)? According to Wikipedia, it is a strategic approach that organizations consider and communicate with individual prospects or customer accounts as markets-of-one. In other words, creating account-based marketing campaigns means creating personalized messages/emails to customers based on their history with your brand or shop. Read More