Holidays are an opportune time to send promotional emails, but email marketers need to know how the Fourth of July tends to differ from other occasions from a sales perspective.
While nearly four-fifths of winter holiday shoppers will start before Thanksgiving, according to Russell Research, email marketers are unlikely to reach July 4th shoppers too far in advance. In fact, 76% of revenue from emails came within a week of the holiday, with 32% coming in on July 4th itself, according to a study by Experian Marketing Services. Read More
