There’s nothing better for eCommerce email marketers than watching an email campaign consistently drive orders. And there’s nothing more aggravating than wondering why customers never open your emails.
There are so many moving pieces to an email campaign, send time, email design, list segmentation, etc. It can get anyone with low open rates thinking, where did I possibly go wrong? Read More
This genius slogan was once created for a genius product, the Ronco Rotisserie Oven. The chant “Set it and forget it!” reverberated through the studio audience with a little help from Ronco inventor Ron Popeil.
This whole “set it and forget it” chant is also perfectly applicable to the eCommerce world. More specifically, automated emails. Now I know what you’re thinking to yourself.
How could I ever compare to Ron Popeil?
And the answer is, you can’t. With those pale blue eyes, winning smile and mind for invention, there’s really no comparison.
We can’t all be Popeils. But we CAN take a page from his book and use four email marketing campaigns that live up to his mantra. Read More
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