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Email marketing automation 4th of july

How to Create Fireworks with Your 4th of July Email Strategy

By Email Marketing

Holidays are an opportune time to send promotional emails, but email marketers need to know how the Fourth of July tends to differ from other occasions from a sales perspective.

Email marketing automation 4th of july

While nearly four-fifths of winter holiday shoppers will start before Thanksgiving, according to Russell Research, email marketers are unlikely to reach July 4th shoppers too far in advance. In fact, 76% of revenue from emails came within a week of the holiday, with 32% coming in on July 4th itself, according to a study by Experian Marketing Services. Read More