Your store has a wealth of data on your shoppers. You know what they like, how often they’re buying, and when they placed their last order. If you’re not using this information to target your shoppers, than what’s the point of tracking it at all?
Enter the inactive customer email. Sending wake up emails to inactive customers is one of the easiest way to reduce churn, increase revenue, and profitability. These types of emails are also known as re-activation, re-engagement or win back emails.
The whole point of emailing inactive customers is to get them to visit your website and buy again. However, in order for you store to do it right, you should avoid these six mistakes. Read More
