The Business

Fueled by a desire to provide the luxury of hotel quality bedding to the masses, Abby and Craig Clark founded Pillows.com in 2004 after Craig’s chance encounter with an unforgettable Marriot pillow. Today, Pillows.com has the widest selection of pillows found anywhere and a hotel bedding database that consists of more than 50 hotels. If you stayed somewhere and loved the sleeping accommodations, chances are you can replicate that magic thanks to Pillows.com.

The Challenge

Pillows.com recognized the value in email marketing, but had the misfortune of cycling through five different ESPs with varying degrees of disappointment. Every service they tried either didn’t integrate with their ecommerce platform, was difficult to use, and in one particularly bad case, shutdown entirely without notice.

“We were constantly over-promised and under-delivered,” explained Chelsea Duckham, Chief Operating Officer at Pillows.com.

The Solution

Two days after signing up with Remarkety, Pillows.com received a consultation from a Client Success Manager on best practices to help guide them in list segmentation, customer behavior email engagement, email automation, order follow ups, inactive customer communications, cart abandonment notifications and more.

The easy-to-navigate interface, e-comm platform integration and pre-made templates had Pillows.com launching their first campaigns almost immediately.

“Remarkety’s newsletter segmentation and the automation to stay connected with customers has proven invaluable and has generated additional revenue for us.”

The Results

Between automated trigger emails and segmented newsletters, Pillows.com has seen an ROI of over 1775% in it’s first 10 months with Remarkety.

An order follow-up email campaign they run has an almost unbelievable 60%+ Open and Click Thru rate,  and email revenue has increased a staggering 700% since implementing email marketing campaigns with Remarkety.

“As the sole member of marketing, the customizable
templates help me create automations quickly. Based on
Remarkety recommendations, this data-proven method
generates substantial revenue for our company.”

–Chelsea Duckham, Chief Operation Officer