You probably already know we have a new template editor, but there’s even more shiny new toys for you inside Remarkety. If you don’t know a lick about our new email editor, read about that here.
First of all, thanks for all the emails and calls suggesting new features and tools. We use your feedback to guide the features we add so keep the suggestions coming.
For those of you reading this and wondering what’s going on, you’re probably not using Remarkety. Sign up here for a free trial and see how automated email campaigns can grow your eCommerce business.
Now, drum roll please.
Here are four things we think you’re really going to like:
– Delivery Metrics
– Embedded HTML Forms
– Email Engagement Segmentations
– Contact Profiles & Statistics
In the campaign reports page, you’re probably familiar with crucial metrics like opens, clicks, conversions and unsubscribes. There are three other crucial metrics we just added to the reporting page, too – delivery, bounce and spam rate.
As your lists continue to grow, we help you keep them clean by automatically removing bounced emails, unsubscribes and contacts that report spam. You can see the campaign reports page by either clicking on the campaign pie charts at the bottom of your dashboard or clicking the the chart and arrow icon next to your store name and then selecting the campaign you want to see in more detail.
Embedded HTML Forms
If you currently have an embedded form at the bottom of your website for visitor email addresses or landing pages that capture important information – all of that data can be sent to Remarkety. For all of the details and a step-by-step guide to making this happen, you’ll want to visit the simple form page in your Remarkety dashboard. Click on the gear icon at the top of your dashboard, select ‘Popup signup form’ and then click the ‘HTML form’ tab. And coming soon – you’ll be able to customize your thank-you page.
Email Engagement Segmentations
This is going to be big. You can now segment campaigns based on what email campaigns your customers are or are not opening and clicking. Here are some scenarios to consider. Let’s say you’re running an abandoned cart campaign and you don’t want anyone that has opened or clicked that email to receive another abandoned cart campaign. That can be done!
Here’s another one. Let’s say you want to followup with a customer that didn’t open or click your last newsletter. Yep, that can be done, too. This segmentation is available for any campaign and is something sophisticated email marketers should be leveraging as soon as possible.
Contact Profiles & Statistics
We’re making it easier for you to edit your contacts. Adding tags, unsubscribing/subscribing contacts from emails, viewing order history and email engagement is now possible. To see contact profiles, go to your manage contacts page and then click on an email address. Welcome to your contact’s profile page within Remarkety.
You’ll also be able to see statistics of how much customers have spent with you, the last time they placed an order, how many orders they placed and average order size. Underneath those stats are a timeline of customer engagement with your emails. You’ll see what types of emails are being sent, if they’re opening or clicking and if they’re placing orders as a result of these campaigns. See the screenshot below.
As we conclude this article, don’t forget your help is extremely important guiding the product features we launch next. Email us about what you want to see next. And now, enjoy some other light reading.
Our Favorite Reads
– Ten Ways to Segment Emails
– Types of Product Recommendations Explained
– Ultimate Guide to Abandoned Carts