BFCM 2025 Email Marketing: What Really Worked, What Didn’t – and What It Means for 2026

Black Friday Cyber Monday (BFCM) 2025 didn’t just break sales records – it exposed how much e-commerce marketing has matured.
Shoppers showed up with intent, not impulse. They opened emails aggressively, compared offers carefully, and converted only when the message felt relevant, timely, and friction-free. For marketers, this wasn’t a year where “send more” won – it was a year where send smarter paid off.
Looking across industry trends and aggregated email performance patterns (including anonymized Remarkety data), one thing became clear:

“BFCM 2025 rewarded relevance, automation, and timing, and quietly punished generic volume.”

Below is what stood out, how to interpret it, and how to turn these lessons into an advantage for BFCM 2026 and beyond. Read More

In the fast-paced world of eCommerce, making informed decisions is the difference between campaigns that convert and those that don’t. Recognizing this, Remarkety has launched its game-changing AI Report Insights, an AI-powered analytics feature designed to revolutionize how businesses optimize their marketing efforts.

If you’ve ever wished for a marketing assistant that not only analyzes your campaigns but also provides actionable recommendations tailored specifically to your business, this new feature delivers exactly that. Here’s everything you need to know about AI Report Insights and how it can supercharge your email marketing strategy. Read More

The Million-Dollar Secret Most E-commerce Stores Miss

Picture this: You’re an e-commerce store owner watching potential customers slip through your fingers. Wishlist items gather digital dust. Revenue opportunities vanish into thin air.
What if I told you there’s a marketing strategy so powerful it can resurrect lost sales, delight customers, and boost your bottom line? Welcome to the transformative world of strategic price drop campaigns—a secret weapon that too many e-commerce businesses overlook. Read More

At Remarkety, we are driven by the vision to revolutionize marketing automation for eCommerce. Our partnership with Netcore Cloud marks a significant milestone in our journey, one that underscores the power of collaboration in achieving groundbreaking results. Read More

In the digital age, email marketing remains a fundamental component of an effective digital marketing strategy. This form of communication offers a direct and personalized pathway to engage with both potential and existing customers. Despite the rise of new social media platforms and technologies, email marketing retains its relevance due to its unique benefits. This article explores the seven main advantages of email marketing and how businesses can leverage these benefits to achieve their marketing objectives in 2024. Read More