When we talk about email strategies we often think of the kinds of emails that the customer need to be opted in for. You know, the weekly updates we send out, the sales emails, the product recommendations, but many fail to engage customers post-purchase. Big mistake.
This week we wanted to focus on a specific type of email that is very important to any eCommerce business and is very often forgotten about. And that is post-purchase emails.
Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.
But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy.
eCommerce stores have already come to the wise conclusion that email marketing is a must for their marketing success, but how do you ensure that your email recipients are quality leads? The answer lies in the double opt-in approach.
A double opt-in is a super important tool for any eCommerce site for a number of reasons. In this article we are going to discuss what double opt-in means for you and your business.
Segmentation, the word that you are sure to have heard a million times before and I can assure you, it is a word that you will continue to hear. Segmentation can be the make or break of your email marketing and there is no better place to start than from the very beginning – Welcome Series Segmentation.
In this post I am going to guide you through segmenting your Welcome Series into three target audiences. These segments are based on three sections of your data that is derived directly from your website. To learn more read on….
Have you been focusing on the use of online traffic to gain customers? Then perhaps you may be ignoring the one of the best online marketing strategy, email marketing. Not only is email marketing great at engaging new customers but also, it helps re-engage lapsed customers; winning them back, increasing eCommerce sales and improving brand engagement.
Many have heard how great email marketing is for eCommerce merchants, however, the same question remains: How do you create a great and effective win-back email marketing strategy?
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