The lifetime value of customers (LTV) is due to repeat business that offers steady returns. Data reveals that acquiring new customers can cost five times more than retaining an existing customer. That’s why it’s important to retain your customers and find ways to bring back those who have become inactive. Read More
International Women’s Day is celebrated around the world on March 8. The foundational event for the day was a 1908 march in New York to raise awareness for demands for better working conditions and voting rights for women. Many brands make a point of addressing International Women’s Day to celebrate the accomplishments of women in general or the women at the company in particular. There are many ways to effectively engage and convert customers when evoking the celebration of women in March.
2020 was certainly a year of upheaval. For eCommerce businesses, it opened up new opportunities with consumer spending online shopping reaching $860 billion! Going forward, eCommerce businesses can continue to thrive by being aware of and responsive to the new normal for retail. Read More
February 20th is the day designated to recognize our closest companions that offer unconditional love and loyalty. It’s National Love Your Pet Day.
That means February is a great time to use pet-themed eCommerce marketing. This year it’s even more important, as the number of pet adopters has soared over the past year, and they are increasingly ordering what they need online. Read More
Presidents’ Day is a federal holiday that evolved from the annual celebration of Washington’s birthday on February 22. As Americans prefer their holidays on Mondays to extend the weekend, the designated day that has grown to include all presidents is on the third Monday in February.
It always is a day off for a large percentage of the American population. All schools and banks are closed, so a lot of people have extra time to shop on that extended weekend break. Read More
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