Brand loyalty is a tricky thing. Most companies think that all you need is a good product or service and you are golden! The world is your oyster! Wrong!
Ok, maybe that was the mindset 50 years ago. Fast forward to the present and you will see that loyalty isn’t as easy to obtain as it once was. The problem? The internet has increased competition and the consumer is price savvier than ever. So, as an eCommerce business what can do you do to build and preserve your brand loyalty?
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