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coupon Archives - Remarkety

To Coupon or Not to Coupon

By Email Marketing, How To Guides

To coupon or not to coupon.  That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?

to coupon

More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More