We’ve all heard by now the effects that email segmentation can have on an online business. But what about businesses that sell products to other businesses? What if you have a long list of people that are business owners, or marketers, or CEO’s of corporations? You might think to yourself why would I send them the same cheesy cart abandonment email? Or another “we missed you” email. They wouldn’t even look at it right?
Well today we want to show you how you can bring value to each segment of your B2B subscribers.