Holidays are an opportune time to send promotional emails, but email marketers need to know how the Fourth of July tends to differ from other occasions from a sales perspective.
While nearly four-fifths of winter holiday shoppers will start before Thanksgiving, according to Russell Research, email marketers are unlikely to reach July 4th shoppers too far in advance. In fact, 76% of revenue from emails came within a week of the holiday, with 32% coming in on July 4th itself, according to a study by Experian Marketing Services. Read More
You’re probably already sending newsletters and maybe even sending abandoned cart emails, but are you sending reward emails? 
The biggest differentiator between the two is price. Klaviyo is significantly more expensive than Remarkety. And those price differences only grow as the number of contacts grow as well. 
