Email is one of the most effective direct channels of communication with your customers. Unfortunately, it also has the downfall of being completely invalidated if your recipients never open the message! This makes the point of the “open rate” the single most critical moment in any eCommerce email campaign.
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There’s nothing better for eCommerce email marketers than watching an email campaign consistently drive orders. And there’s nothing more aggravating than wondering why customers never open your emails.
There are so many moving pieces to an email campaign, send time, email design, list segmentation, etc. It can get anyone with low open rates thinking, where did I possibly go wrong? Read More
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