I’m sure that you have heard that every aspect of email marketing is super important. But I bet you didn’t know that using Preference Centers can help you engage customers, reduce churn and most importantly, boost your sales!
Most people only see preference centers when they are trying to unsubscribe from something right? What businesses don’t realize is that this stage is not goodbye forever. If used correctly it’s the perfect time to grab the customer’s attention with some unique content and to learn more about them.
If you want to find out the secret 3 ways to use preference centers to retain customers, then read on.