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eCommerce Trends

Unveiling the Magic of AI and ML in eCommerce Sales

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

Unveiling the Magic of AI and ML in Sales: A Symphony of Personalized Recommendations

“Using marketing automation without AI is like dancing without music,” Niraj Ranjan Rout, the Founder of Hiver, aptly observed. This vivid analogy paints a clear picture of the current landscape in marketing. In a world inundated with choices, customers seek experiences that resonate with their unique tastes and preferences. Here, Artificial Intelligence (AI) and Machine Learning (ML) play a crucial role, much like a skilled composer orchestrating a symphony. It’s about creating an experience that’s not just tailored but almost intuitively aligned with what the customer desires. Read More

How Automated Fulfillment Improves eCommerce Shopping Experience

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

Want to know the secret of getting your automated emails and text messages opened? It’s setting them up as fulfillment messages.  

All those emails or texts that confirm an order, thank the customer for the order, let them know the order has shipped, let them know the order has arrived, etc. garner better than average open rates. Smart eCommerce businesses capitalize on that to promote additional purchases with personalized recommendations and coupons to strengthen retention, boost revenue, and increase customer LTV (lifetime value). Read More

What Type Of Marketing Campaigns To Focus On This Holiday Season In Ecommerce

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

eCommerce Marketing Campaigns to focus on Last year, eCommerce sales pulled in $9 billion on Cyber Monday. That’s an impressive amount for just a single day and showcases the potential for brands to increase their revenue during the holidays. What’s even more interesting is that Black Friday is no longer the single best sales day during the holiday season. Now, the holiday season is all about shopping that occurs between Thanksgiving and the New Year.

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5 Common eCommerce Marketing Email Mistakes and How You Can Fix Them

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
5 email mistake and how to fix them

Done right, marketing emails will win customer attention and conversions, so make sure you’re not making these common mistakes.

All eCommerce sellers know that email marketing is a powerful and cost-effective way to engage customers and generate more sales. That great potential can be lost, though, if the emails are not set up correctly. Here’s our guide to avoiding mistakes and getting the most value out of your marketing emails. Read More

Remarkety Launches Email Capture Booster To Help WooCommerce Retailers Optimize Site and Cart Abandonment

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
Launched via WooCommerce, the new solution improves cart abandonment recovery and customer identification

NEW YORKOct. 4, 2021 /PRNewswire/ — ShopTalk Fall Meetup – Remarkety, a leading eCommerce data-driven marketing platform, today announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. Read More

Remarkety Launches Email Capture Booster To Help WooCommerce Retailers Optimize Site and Cart Abandonment

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing
Launched via WooCommerce, the new solution improves cart abandonment recovery and customer identification

NEW YORKOct. 4, 2021 /PRNewswire/ — ShopTalk Fall Meetup – Remarkety, a leading eCommerce data-driven marketing platform, today announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. Read More

How to Drive Sales using Omnichannel Marketing and Optimize Retention

By eCommerce Case Studies, eCommerce Trends, Email Marketing, SMS Marketing

All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.

To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More