Even if your product line contains nothing normally associated with traditional romantic gifts, you don’t have to sit out Valentine’s Day. The evolution of the holiday has opened new markets, and that means more marketing opportunities.
The right recommendations increase sales. Make sure they’re on target with Artificial Intelligence (AI) and Machine Learning (ML).
It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.
And yet it’s as relevant as ever.
The key to growth is scaling up your marketing. The challenge is pulling it off with limited resources.
Marketing automation reduces the need for manual processes, which saves time that can be used for other aspects of your business. Devoting valuable time to sending emails and SMS messaging means you taking it away from other marketing activities like nurturing leads.
The most successful eCommerce businesses use a multi-channel approach to driving sales. They integrate direct messaging through email and SMS with strategic social media ads. Using Remarkety makes it easy.