Even if your product line contains nothing normally associated with traditional romantic gifts, you don’t have to sit out Valentine’s Day. The evolution of the holiday has opened new markets, and that means more marketing opportunities.
The next best thing to a crystal ball: here are the data-based predictions that you can apply to your marketing plans now.
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Maintaining customer loyalty is essential to growing your business because retention yields far greater ROI than acquisition. Marketing automation makes it easy to reward your loyal customers and keep them coming back.
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The right recommendations increase sales. Make sure they’re on target with Artificial Intelligence (AI) and Machine Learning (ML).
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It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.
And yet it’s as relevant as ever.
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Segmentation defines the key data points needed to tailor your messaging to make it relevant to your customers. That makes it a prerequisite for a successful email and SMS campaign.
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The key to growth is scaling up your marketing. The challenge is pulling it off with limited resources.
Marketing automation reduces the need for manual processes, which saves time that can be used for other aspects of your business. Devoting valuable time to sending emails and SMS messaging means you taking it away from other marketing activities like nurturing leads.
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The most successful eCommerce businesses use a multi-channel approach to driving sales. They integrate direct messaging through email and SMS with strategic social media ads. Using Remarkety makes it easy.
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The 2020 shift toward shopping online promises a boom for eCommerce businesses this holiday season. Make the most of the anticipation of special sales offers by gearing up early to segment communication, meet demand and deliver on time.
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Last year, Black Friday online spending hit a record $7.4 billion. That was a jump of $1.2 billion over 2018’s spending, according to Adobe Analytics. As far as trends go, likely the jump will be even larger this year with the general shift toward eCommerce becoming even more pronounced in the wake of the pandemic.
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