When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now. Read More
Should you stick with email or put all your marketing eggs in the SMS basket? You don’t have to choose just one when planning your marketing campaign. Use both together to optimize your reach and results. Read More
When it comes to customer communication, you want to be timely, clear, direct, and concise. That’s what SMS Marketing allows you to do.
Read More
To help marketers find their way, we’d like to share a short interview with Joel Presman, GM and co-founder of Remarkety, who — like most of us — has had to adapt to working from home. Read More
The situation created by the coronavirus is not like any we’ve seen before. We’re all dealing with a time of great uncertainty, anxiety, and the stress that ensues from loss of comfortingly familiar outlets and routines.
While quarantines and enforced social distancing practices are closing down retail establishments, there is an inevitable uptick in eCommerce activity. The situation does create a unique window of opportunity for connecting with customers, but it can backfire if you go about it wrong. Read More
Today’s tutorial is not about the usual design tips, or the popup integration, but about a less known subject in email marketing called email segmentation. It’s time to make a case for email segmentation.
How do you effectively communicate with your audience to make sales and grow your business?
Read More
Marketing brings in customers in a kind of inverted pyramid. A large number will be attracted to your site. A smaller number will click through pages. A smaller number than that will actually select items. But only a small percentage of your site visitors — down to single digits in most cases — will convert through to purchase. Read More
As an e-commerce business, you have to find ways to connect with your customers throughout the year. Even if things have fallen into hibernation mode over the winter, you can revitalize your relationship now. Spring is the perfect time to stir up warm feelings in your customer. Read More
Top 20 Most Popular Marketing Automation Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the Marketing Automation space that offer the most popular solutions. The Top 20 Marketing Automation report is available here.
In this post you’ll learn about why most retailers are doing email wrong and leaving money on the table. You’ll also learn advanced strategies for both capturing new subscribers and following up with them after their first purchase. Email is the ROI gift that keeps on giving.
