If you’re not A/B testing your emails to customers, one might assume you’re simply not interested in maximizing sales or reaping the full capabilities of email marketing.
Ecommerce retailers are doing themselves a disservice by not testing elements of email communications. Data driven email marketing campaigns consistently rank higher in open and click through rates, as well as outperform in sales and revenue. Remarkety allows you to perform A/B tests on all of your outbound emails to customers to help perfect your message, drives sales, and renew interest from the market.
Remarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, 
