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Killer 2017 Email Marketing Stats

By October 19, 2017June 26th, 2018Email Marketing

Wow, 2017 is almost over! We have just a few more months and then it’s 2018! This year was super exciting, we had a bunch of new trends and technologies hit the market like chatbots, Linkedin native videos, VR, iPhone X, and so many more.

But don’t get overwhelmed just yet, there is one thing that is consistently helpful and essential for your business success. There is one species that can never go extinct and that is – email! Our killer 2017 email marketing stats prove that email is far from DEAD!

For all of you skeptics out there, email marketing is still the modus operandi, the way things are done. And it’s not because we all got used to it, and we just don’t want to learn the new stuff that’s out there. Email is still the best long-term strategy for your business. Let me show you why.

2017 Email Marketing Stats

Email is still the most popular content channel

Worldwide there are more and more people using email every day. The number of email users worldwide is forecasted to increase to 2.9 billion by 2019. That’s almost half of the world’s population. So email is still the most popular marketing and content channel in the world.

In the US, the number of people projected to use email is 244 million. So if you a large portion of your customers are American you are in good shape there.

A really cool trend is emojis. Yeah, a lot of oldtimers are annoyed by emojis but they really help us relate to one another and amplify communication. They make email much more pleasant and fun! The proof – emoji use went up by 775% from 2015 to 2016.

Email is perfect for mobile

More than 80% of the world’s internet users own a smartphone, and more than 83% of them say that they bought the device to have email on the go.

This sounds super counter intuitive because we believe that everyone is getting smartphones to get the latest apps, but this is not true. The convenience of working on your mobile device instead of being tied to a computer is what is driving this trend.

That’s the reason that 53% of all emails are opened on mobile devices.

One famous example of this is Netflix’s CEO Reed Hastings that gave his executive office and works exclusively on his phone.

Email automation is still ahead of every other channel

The 2017 Email Marketing Stats also touch on the growing automation trend. Automation allows businesses to set repetitive tasks freeing up time to focus on business growth. Email has the highest ROI of any marketing channel and beats social by 40% in terms of customer acquisition. That’s why over 56% of companies use email automation.

Email is the easiest channel to automate. Marketers see a 760% increase in revenue from segmented emails and segmented and targeted emails generate 58% of all revenue and deliver 6x higher transaction rates.

So the trend is more personalization – using customers’ names in the subject and body of the email, and more segmentation. Behavior-based emails like shopping cart abandonment emails are an absolute must for any e-commerce shop.


So you can see from our 2017 email marketing stats, email is still the most popular marketing and content channel in 2017. What’s more, it’s not going anywhere. Most online sales happen through email, especially through using personalized emails and segmented lists.

When most of the world’s traffic is coming from mobile, and email is the most used functionality on mobile devices, it is easy to see why email is still the most lucrative channel for any online business.