Remarkety Blog
eCommerce email marketing trends, data and research
Starting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario, you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?
There are few things more important than a good call to action (“CTA”) in the world of marketing. Even the best setup or message can be nullified by a passive call to action, causing you to come up short on even the most well-crafted marketing campaign.
Marketers are always looking for new ways to improve the effectiveness of their eCommerce emails. They experiment with different types of emails, different verbiage, new CTAs, various pictures, email send times and more. Crafting the most effective email marketing campaign is an always-evolving, rarely-perfect science.
These days, it’s not uncommon for someone to own a laptop, a smartphone and a tablet all at once. Moreover, it’s especially not uncommon for a single person to use all of these different devices throughout the day! Some people even go beyond this, with multiple phones and computers at their disposal. Needless to say, our eyes are on quite a few different devices at any given time, but mostly on our mobile devices.
There’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.
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