Not so many years ago, Black Friday and Cyber Monday were the undisputed single-day sales leaders in the world of ecommerce. Over the past few years, however, revenue has dropped on these days, leaving opportunity for sales where once they were a guarantee.
This downward trend has opened the door for better ecommerce email marketing, giving savvy marketers a way to bolster their sales while the competition struggles. Sending out an email packed with discounts and coupons just doesn’t cut it anymore, though—to create the perception of true value on your ecommerce, you’ll need to take your Black Friday and Cyber Monday emails to a whole new level. Read More