Email marketing is an ongoing task. It’s not uncommon to find a person in the marketing department who wears several different hats or crowns and one of them being “king or queen of all things email marketing.” Everybody needs a little help here and there, so, in order to help you focus on your tasks and streamline a few campaigns here are here are 3 easy-to-use and launch (classic) campaigns that are guaranteed to make a positive affect on your conversion rates.
If you look at a quality marketing email as the sum of its parts, it becomes important to pay attention to more than just the message your email is conveying. In fact, even more important than the message is the manner in which it’s being conveyed. This is where the subject line, sender and preheader text come into play.
Who are your best shoppers? Can you name them based on what they buy? How about their frequency of purchase? What’s their average checkout dollar amount? Email Segments will answer all that and more!
Starting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario, you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?
There are few things more important than a good call to action (“CTA”) in the world of marketing. Even the best setup or message can be nullified by a passive call to action, causing you to come up short on even the most well-crafted marketing campaign.
Marketers are always looking for new ways to improve the effectiveness of their eCommerce emails. They experiment with different types of emails, different verbiage, new CTAs, various pictures, email send times and more. Crafting the most effective email marketing campaign is an always-evolving, rarely-perfect science.
These days, it’s not uncommon for someone to own a laptop, a smartphone and a tablet all at once. Moreover, it’s especially not uncommon for a single person to use all of these different devices throughout the day! Some people even go beyond this, with multiple phones and computers at their disposal. Needless to say, our eyes are on quite a few different devices at any given time, but mostly on our mobile devices.
There’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.
The engine under the hood of your car is a modern marvel that wouldn’t be possible without all of its individual components. Pistons, fuel injectors, timing belts, camshafts and a myriad of other essential pieces truly make an engine the sum of its parts. When everything is working together, all you need to do is press a pedal and watch your speedometer rise!
Marketing can be a tricky prospect for an eCommerce vape shop. Google AdWords actively blocks vaping and vape-related terms (classified as tobacco products), social media marketing tends to do the same, and general PPC ads through other banner ad services tend to come with staggering costs and very little return on investment.
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