Email Marketing Archives - Page 19 of 20

Jun 08 2015

5 ways to master account-based marketing with Remarkety

By Alon Men Email Marketing

Recently I read a nice article by Tom Koletas, which speaks about the ways marketers can make account-based marketing work for their unique needs. This made me think that with Remarkety, the lives of marketers are so much easier.

Account based marketing emails ecommerce image

But first, what is Account-Based Marketing (or ABM)? According to Wikipedia, it is a strategic approach that organizations consider and communicate with individual prospects or customer accounts as markets-of-one. In other words, creating account-based marketing campaigns means creating personalized messages/emails to customers based on their history with your brand or shop. Read More

Jun 02 2015

Love10

3 email marketing strategies to increase purchase frequency

By Joel Presman Email Marketing, How To Guides

Email marketing is one of the most powerful tools an eCommerce business can use to generate revenue, build customer loyalty and increase purchase frequency. If your eCommerce shop’s email marketing campaigns are firing on all cylinders, they are leaving your customers wanting more. Remember the Lay advertisements?

increase purchase frequency blog post image

If your email campaigns were a Lays potato chip, would they want more than one? If so, let’s consider this the “Lay Effect,” but for most customers, the answer is probably no. This could be due to a few things like emailing for the sake of email. We’ve talked about why that isn’t good here and here. Read More

May 29 2015

Love7

What’s the difference? Email Marketing VS Email Remarketing

By Joel Presman Email Marketing

85% of blog posts and articles about email marketing start with boring facts. Here’s one, “did you know that it is 7 times more expensive to acquire a new customer than it is to keep a current one?“

email marketing vs email remarketing image

Here’s another one, “loyal customers are worth up to 10 times as much as their first purchase.”

You still with me? Read More

May 19 2015

Love8

How to grow sales without coupons

By Max Katsarelas Email Marketing, How To Guides

We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.

How to grow sales without giving away coupons

Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (See JC Penny) And what does giving away the farm even mean?

May 12 2015

Love6

These ‘how to’ videos will make you an email marketing expert

By Max Katsarelas Email Marketing, How To Guides

Last year we asked you how we could make Remarkety better and you said newsletters. You’re welcome. Then a couple of months ago, you wanted ‘how to’ email marketing videos. How To eCommerce Email Marketing Videos Tutorials by Remarkety You wanted to know the best types of conditions and segmentations for different types of email campaigns. You wanted to know how to be email marketing experts.

And you know what? We thought this was a pretty darn good idea. Read More

May 07 2015

Love2

Remarkety now integrates with MailChimp

By Guy Harel Email Marketing, How To Guides, News

Remarkety eCommerce Integrates with Mailchimp Remarkety is happy to announce an integration with MailChimp. This new integration means new subscribers to your MailChimp newsletter lists or unsubscribes are reflected in Remarkety and vice versa.

Go here to learn more.

More articles you might like…

–3 marketing strategies to increase purchase frequency
–The difference between email marketing vs. email Remarketing
–4 automated email campaigns you should be running

May 05 2015

Love4

Use these new email reporting tools to boost sales

By Max Katsarelas Email Marketing, News

If you consider yourself a “numbers” person, we’ve got something for you. Our latest email reporting tools make it easier than ever to see how your email campaigns are performing.

Imagine you’re a small or medium-sized eCommerce business owner or marketer. This probably isn’t too hard considering you are reading this blog post.

Anyways, let’s get back to imagining that you are trying to understand how your email marketing campaigns are performing. What are the important metrics you should be tracking? Moreover, how can you ensure the tracking is authentic? Read More

Apr 20 2015

Love12

Best practices: designing emails targeted at inactive customers

By Joel Presman Email Marketing, How To Guides

If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.

Yes, that’s a 15% purchase rate.

These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.

And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?

Jan 21 2015

Love8

Why most newsletters are really dumb

By Max Katsarelas Email Marketing, News

Email newsletters are sort of like the dinosaurs of the internet age or direct mail of the 21st century. They are sent on a wing and a prayer, or whatever that means, that people will actually open, click and heaven forbid, make a purchase.

newsletters are dumb

We’re trying to change that at Remarkety. We recently launched a new type of email newsletter that can be targeted at customers based on their shopping behavior – like the products they’re browsing online and buying. This means they’re relevant and more likely to be opened, clicked and lead to a purchase. Read More

Email Marketing

5 ways to master account-based marketing with Remarkety

3 email marketing strategies to increase purchase frequency

What’s the difference? Email Marketing VS Email Remarketing

How to grow sales without coupons

These ‘how to’ videos will make you an email marketing expert

Remarkety now integrates with MailChimp

FREE EMAIL UPDATES

Use these new email reporting tools to boost sales

Best practices: designing emails targeted at inactive customers

Yes, that’s a 15% purchase rate.

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